Research from LG Ad Solutions and MediaScience Shows That Integrating CTV Video, Native, and Mobile Video Enhances Campaign Effectiveness LG Ad Solutions, in collaboration with MediaScience, today released a groundbreaking study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native, […]
PR firm Hotwire has been analysing the conversations taking place on Twitter around 2016’s Mobile World Congress show. The firm looked at tweets with the hashtag #MWC16 – of which there were 405,132 at the time the stats were released – using the Pulsar social analysis tool to establish the brands and the trends generating […]
LG has unveiled a witty Scandinavian ad campaign mocking Apple, HTC and Samsung smartphones. Created by M&C Saatchi, Stockholm to promote the new LG G2 smartphone, the mobile banner ads can recognize the brand of smartphone they appear on, and respond accordingly. HTC users receive a “Tired of charging your HTC One?” message, followed by […]
LG Chile has promoted the 82-inch Ultra HD TV by convincing unsuspecting job applicants that an asteroid has just hit earth. The stunt appeared in on YouTube earlier this week and has already gathered over two million views. The video shows the LG team setting up the TVs to appear like windows looking out into […]
