Havas Media Group Launches New Social Equity Private Marketplace

Media agency furthers its commitment to make a meaningful difference to brands, businesses and people through their new meaningful media offering

Havas Media Group Launches New Social Equity Private Marketplace

Havas Media Group has announced the launch of a social equity private marketplace, made up of BIPOC (Black, Indigenous, People of Color) and LGTBQ+-owned media businesses so clients can positively invest funds in underrepresented businesses. This first-of-its-kind platform is the agency’s latest commitment to exploring Meaningful Media and recognizing the need for equitable treatment of […]

SKYY Vodka And Mindshare USA Take A Stand To Support LGBTQ Journalism

SKYY Vodka Is Official Launch Brand for Mindshare’s LGBTQ Private Marketplace

SKYY Vodka And Mindshare USA Take A Stand To Support LGBTQ Journalism

Welcome to a new age of digital censorship—one that’s being unintentionally supported by the way advertisers buy media. As marketers seek to protect their brands from appearing in the wrong environments, today’s brand safety technology has inadvertently diverted media dollars from LGBTQ publishers and journalists through keyword exclusion lists. The context: Advertisers have hundreds to […]

Industry creatives challenge lack of LGBTA+ representation in Valentine’s Day cards

Industry creatives challenge lack of LGBTA+ representation in Valentine’s Day cards

A team of global creatives have teamed up to launch a series of inclusive Valentine’s Day cards to challenge the lack of LGBTQ+ representation in greeting cards. Working in collaboration with US-based LGBTQ+ charity GLAAD, the project is the mastermind of The Gate London creatives Beth Grace and Hannah Cunningham, and features 16 unique designs […]

The Cakeshop by Sonja celebrates National Coming Out Day with “My 2nd First Birthday” campaign

The Cakeshop by Sonja celebrates National Coming Out Day with “My 2nd First Birthday” campaign

On National Coming Out Day (October 11) in the Philippines, The Cakeshop by Sonja and its beneficiary LoveYourself Foundation, celebrated with the LGBTQ+ community through the launch of its “My 2nd First Birthday” campaign.  The advocacy aims to celebrate the second time a person recognises his/her/their new gender identity in a bid to renew lives, […]

Paddy Power takes to the skies in their latest effort to fight homophobia in football

Paddy Power takes to the skies in their latest effort to fight homophobia in football

British football has long ago shed relics of its past like chain smoking coaches, UFC-style tackles and way too short shorts. But there’s still one thing holding the game back from truly entering the modern age: homophobia. Across the UK and Europe, its still common to hear homophobic chants and abuse being shouted during matches. […]

Amazon launches campaign with PinkNews to boost inclusive education in schools

Amazon launches campaign with PinkNews to boost inclusive education in schools

Amazon has launched a campaign in partnership with global publisher PinkNews to boost inclusion in schools by celebrating the importance of teaching LGBT+ diversity through literacy. The campaign launches on Thursday, July 4 with the roll out of Amazon’s LGBT+ Reading Roadshow, the UK’s first ever UK-wide LGBT+ reading programme.  Designed for secondary schools, the […]

Pride Parties Have No Age Limit in Touching Campaign by ROTHCO for Dublin Bus

Pride Parties Have No Age Limit in Touching Campaign by ROTHCO for Dublin Bus

On Saturday June 29th, public service provider, Dublin Bus, celebrates the people who made Pride in Dublin possible, the older LGBTQ+ generations, with a new activation, ‘The Long Road to Pride’. Working with creative agency ROTHCO, part of Accenture Interactive, Dublin Bus decided to bring together people, young and old, from the LGBTQ+ community to […]

SodaStream proud to support Pride by revisiting history in new campaign

SodaStream proud to support Pride by revisiting history in new campaign

SodaStream, a leading sparkling water brand, has celebrated Pride Month by unveiling its latest video campaign, tweaking classic portraits from the past to celebrate the LGBTQ community. Photographs endure the test of time, which is why SodaStream decided to revisit classical moments through an LGBTQ perspective. From miners proudly posing in their rough-work attire and a […]

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