SodaStream proud to support Pride by revisiting history in new campaign

SodaStream proud to support Pride by revisiting history in new campaign

SodaStream, a leading sparkling water brand, has celebrated Pride Month by unveiling its latest video campaign, tweaking classic portraits from the past to celebrate the LGBTQ community. Photographs endure the test of time, which is why SodaStream decided to revisit classical moments through an LGBTQ perspective. From miners proudly posing in their rough-work attire and a […]

72% of LGBTQ+ community believe their representation in advertising tokenistic

72% of LGBTQ+ community believe their representation in advertising tokenistic

While 64% of adults think it’s positive for the LGBTQ+ community to be visible in advertisements, a considerable 72% of the LGBTQ+ community think the way they are presented in advertising is tokenistic, according to research commissioned by the Gay Times and Karmarama. The study was conducted by YouGov and covered a total sample size of 2,052 adults […]

Grey London launches Gay Times’ Amplifund; a foundation supporting LGBTQ voices in challenging environments

Grey London launches Gay Times’ Amplifund; a foundation supporting LGBTQ voices in challenging environments

Grey London has created the visual identity and launch poster campaign for Amplifund – a philanthropic initiative led by global LGBTQ media organisation, Gay Times. Launched by Tag Warner, Gay Times CEO, and in partnership with human rights charity GiveOut, Amplifund is supporting LGBTQ activism in media to help increase the acceptance of LGBT communities […]

The Wedding of the Year: Siri and Alexa say Yes to each other in Vienna

The Wedding of the Year: Siri and Alexa say Yes to each other in Vienna

Vienna celebrates “Love for everyone”. A very special wedding took place at Belvedere Castle: two world-famous AI women – Siri and Alexa – exchanged vows. The Viennese LGBTQ+ community celebrated the marriage of the language assistants in front of a crowded congregation which included Viennese LGBTQ+ celebrities Pandora Nox and Laksmi Wuggenig. Serviceplan Campaign and […]

Straight Forward Design Teams with LGBTQ+ Artists for Skittles’ Pride 2019 Campaign

Straight Forward Design Teams with LGBTQ+ Artists for Skittles’ Pride 2019 Campaign

London brand and packaging design agency Straight Forward Design spearheads a new campaign for Skittles to mark Pride 2019. Throughout June and July, Pride events celebrating equality and inclusivity take place up and down the country. And for the past two years, Skittles has ‘given up’ its iconic multicoloured candies and packaging, ‘because during Pride […]

Virgin Holidays and Virgin Atlantic to fly the rainbow flag across the Atlantic with first ever “Pride Flight” campaign

Virgin Holidays and Virgin Atlantic to fly the rainbow flag across the Atlantic with first ever “Pride Flight” campaign

 Virgin Holidays and Virgin Atlantic have released a content-led campaign to announce the UK’s first-ever “Pride Flight” between London and New York City in June 2019 timed to commemorate the 50th anniversary of New York City’s Stonewall Uprising, widely regarded as a pivotal moment in LGBTQ history. The campaign sees Virgin add a healthy […]

Wolfsburg star speaks out about equality in powerful UEFA documentary

Wolfsburg star speaks out about equality in powerful UEFA documentary

Wolfsburg star and Sweden International Nilla Fischer has spoken candidly about her position as an ambassador for the LGBT community, as part of the intimate new documentary series Strong Is… produced by UEFA’s Together #WePlayStrong campaign. Strong Is… is a three-part documentary series which follows the journeys of the most distinguished players and personalities in […]

Paddy Power Harness Brighton Pride Sponsorship to Launch Premier League Rallying Cry

Paddy Power Harness Brighton Pride Sponsorship to Launch Premier League Rallying Cry

The Premier League is under fire at 2018’s Brighton’s Pride Festival, where its attitude towards homosexuality will be criticised. The protest has been organised by Paddy Power, who are partners of Brighton Pride, which is the country’s biggest LGBTQ event. Details of the exact nature of the activation have been kept under wraps, though the […]

Recipe Launches ‘Pride Loves Pride’ Campaign for Fuller’s in the UK

Recipe Launches ‘Pride Loves Pride’ Campaign for Fuller’s in the UK

London Pride Unfiltered, the craft keg beer from London-brewer Fuller’s, is showing its support for Pride in London on 7 July 2018 by becoming the parade’s official beer partner. The move is supported with a Pride themed campaign and bespoke iconic branding around London Pride Unfiltered as well as an increased presence on social media, […]