M&C Saatchi agency acquires New York-based MCD Partners

M&C Saatchi agency acquires New York-based MCD Partners

M&C Saatchi Group, through LIDA (their CRM and direct marketing agency), has acquired a majority stake in MCD Partners, a digital customer experience agency. The US offering will be led by MCD Partners co-founders Ian Magnani, John Caruso, and Wasim Choudhury. LIDA, based out of London, will continue to be led by Matthew Heath, Chairman […]

LIDA appoints Trefor Thomas, award-winning ECD of SapientNitro, as Chief Creative Officer

LIDA appoints Trefor Thomas, award-winning ECD of SapientNitro, as Chief Creative Officer

LIDA has appointed Trefor Thomas, Executive Creative Director of SapientNitro, as its Chief Creative Officer (CCO) – a newly created role. Thomas joins the senior management line-up alongside Matthew Heath (Chairman), Victoria Fox (CEO), Jonathan Goodman (Managing Director) Simon Calvert (Chief Strategy Officer). He will sit on the LIDA management board. Starting in June 2016, […]

M&C Saatchi Launches East Midlands Trains Brand Refresh

M&C Saatchi Launches East Midlands Trains Brand Refresh

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/EMT_Teddy_Youtube.mp4[/KGVID] M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve. The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. […]

East Midlands Trains keep customers on-track with new data-driven campaign developed by LIDA

East Midlands Trains keep customers on-track with new data-driven campaign developed by LIDA

Digital and direct marketing specialist, LIDA, has created a data-driven email campaign for East Midlands Trains aimed at providing customers with real-time and geo-targeted information on how long it takes to drive from their nearest station to London St Pancras. Tasked with communicating that travelling by train is primarily quicker than driving, the agency has […]