Bombay Dyeing and TOI urge India to #TakeBackSleep in new campaign

Bombay Dyeing and TOI urge India to #TakeBackSleep in new campaign

Bombay Dyeing, one of India’s most trusted brand in Home Décor, along with The Times of India, India’s largest English newspaper daily, have joined hands to launch a unique cause called #TakeBackSleep.  Launched just before Diwali, the campaign highlights the importance of adequate sleep for physical health and mental agility and calls attention to the apathetic attitude that young adults […]

Dune Group’s new brand Head Over Heels launches first campaign via ZAK

Dune Group’s new brand Head Over Heels launches first campaign via ZAK

The Dune Group’s new footwear and accessories brand, Head over Heels has launched its first ever campaign created with under 30s specialist creative agency ZAK. The brand bridges the gap between youth oriented fast fashion players and more established high street retailers, targeting an audience of dynamic, ambitious, style conscious 20-30 year old women who are […]

Plan.Net develop the first AI fitness coach for BF Coach

Plan.Net develop the first AI fitness coach for BF Coach

The new fitness app Butterfly Coach is available from the App Store or the Google Play Store. The Plan.Net campaign succeeded in winning the account with their pitch, beating seven other agencies. Since then, they have been working on the concept for the product, the brand and their communication strategy for launching it for the […]

The Economist relaunches lifestyle magazine 1843

The Economist relaunches lifestyle magazine 1843

The Economist announced the relaunch of its bi-monthly lifestyle publication 1843, named for the year The Economist was founded. 1843 gives readers stories of an extraordinary world, long-form narrative journalism, irreverent columnists and some of the world’s best photography and illustration. It brings the wit and rigour of The Economist to the world of design, style, food and […]

Ted Baker partners with Kickdynamic to transform its customer experience

Ted Baker partners with Kickdynamic to transform its customer experience

Ted Baker, the quintessentially British brand famed for its quirky yet commercial fashion offering and unique, playful storytelling, has partnered with Kickdynamic to offer live, automated and personalised email to their customers. Through this partnership, the global lifestyle brand is reducing its internal manual email build processes, increasing customer engagement and enhancing the performance of its email […]

DDB Latina launches its expected Consumer Report for 2019

DDB Latina launches its expected Consumer Report for 2019

DDB Latina has launched its expected Consumer Report for 2019. The report aims to highlight the logical evolution of trends from previous years that are possibly still evolving; in addition to proposing validation of new topics that could be a cause of concern and will surely dominate the attention of many in the years to […]

Citizen Watch UK and Limited Space launch media-first, real-time digital watch dial

Citizen Watch UK and Limited Space launch media-first, real-time digital watch dial

Limited Space, market leaders in retail and lifestyle destination media is collaborating with Citizen Watch UK to bring the market’s first real-time digital watch dial to life as part of Citizen’s Autumn / Winter advertising. The campaign features the ladies’ Citizen L Sunrise watch dial with live, animated hands that represent the exact time in […]

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar launches ‘Augmented Humanity’, their trends report for 2019

Isobar, a leading global digital agency, released ‘Augmented Humanity: Isobar Trends Report 2019‘, an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019. Written by the innovation and strategy experts across Isobar’s 85 offices in 45 […]