A new report launched during Cannes Lions reveals the findings from a two year study into the impact of attention on digital advertising formats The world’s most advanced in-game advertising platform Anzu, and Lumen Research, the global attention technology company, have today announced the results from an extensive two year study into the impact of attention on […]
Lumen Research, the global attention technology company, recently announced a new partnership with TVision, the leading solution for CTV and linear TV attention measurement, to integrate TV and CTV attention metrics with the Lumen Attention Measurement Platform and optimise media buying with an attention model based on Lumen’s predictive eye-tracking technology. Through this new partnership, […]
Lumen Research, the global attention technology company, has appointed Blaise Lucey as senior director of marketing and promoted Tanwa Edu to chief strategy officer and Arthur Cole to chief operating officer as the business continues to expand globally, with a particular focus on US growth. Based out of New York, Lucey has over ten years […]
Lumen Research, the leader in attention measurement, has appointed Scott Linzer as GM North America and Josh Barnett as Head of Sales, EMEA, as growing numbers of businesses around the world turn to its ground-breaking eye tracking technology to measure the impact of their campaigns. Scott will spearhead the expansion of Lumen’s business in the […]
Today, Havas Media Group (HMG) furthers their industry-leading attention capabilities with the expansion of Converged – the agency network’s proprietary global identity-based audience planning platform – with two bespoke tools that harness the power of attention to deliver meaningful media experiences. HMG is the first agency network to implement attention data into planning tools on […]
Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen’s industry-leading panel and Avocet’s scaled advertising technology. The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and […]
New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s 1.5-second benchmark
The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising. The study used Lumen’s cutting-edge eye-tracking technology to […]
In conjunction with Lumen, TVision set to expand its panel to the United Kingdom
TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement. When combined with Lumen’s digital measurement, this […]
This pioneering partnership breaks new ground by offering native reporting of all-important attention metrics
Teads partners with Lumen Research to offer attention measurement to clients globally
New data-driven capability equips brands with the resources to identify meaningful, attention-commanding media experiences
Havas Media Group Partners with Lumen Research to Measure and Optimise Attention at Global Scale