Immediate Media Co, the special interest content and platform company, announces an agreement to acquire BBC Good Food, the UK’s biggest food media brand, from BBC Studios. The acquisition of BBC Good Food – including the digital and live events businesses – establishes Immediate as the largest food media publisher in the UK. The deal, […]
The feud between Martin Sorrell and his former employers is set to deepen after the ousted boss of WPP won the battle to acquire Dutch-based digital production company MediaMonks. Sorrell has reportedly secured a €300 million deal, holding off rival bids from WPP and Accenture Interactive. The acquisition will rile WPP and create further animosity between the […]
New analysis has revealed that the global marcoms M&A market in Q1 2018 was led by a dramatic increase in private equity (PE) backing. Almost a quarter (22%) of all deals involved PE, 41 in total, double the 11% seen in the last two quarters of 2017. The study was carried out by Results International, […]
M&C Saatchi Worldwide has acquired creative agency Scarecrow in Mumbai, to strengthen its presence in India. As part of the acquisition, the new entity will be called M&C Saatchi Scarecrow and will continue to be led by its three founders-Manish Bhatt, Raghu Bhatt and Arunava Sengupta. Also, this will be M&C Saatchi’s second office in […]
Brand design consultancy Elmwood, announces that it has acquired digital design agency, Framework Creative. The London-based agency specialises in the design and production of virtual brand experiences using the latest immersive, simulation technologies, including augmented reality and virtual reality. The acquisition underpins Elmwood’s continued investment in design innovation and boosts its immersive experience design capability. […]
WPP announces that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a digitally-led creative agency. The Glitch was founded in 2009 and employs around 200 people in Mumbai and Delhi. The Glitch’s full-service capabilities include digital, video and content strategy, interactive design technology, ecommerce, branding and […]
New research has shown that marcoms agencies in Western Europe (excluding the UK) are becoming increasingly attractive to global buyers, bucking the overall trend of falling deal volumes. A quarter (25%) of all industry M&A deals in Q1-Q3 this year involved targets in the region, compared to only 19% over the same period in 2016, […]
Twitter has acquired the mobile-focused ad exchange, MoPub, for a reported $350m (£223m). MoPub’s technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising — direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace — in a single product. The deal represents the micro-blogging site’s largest acquisition […]