Online threats are becoming more complex — and scarier — making it increasingly difficult for the everyday Internet user to traverse the web safely. Luckily, independent creative agency Madwell highlights some potential solutions in its latest campaign for OpenText. Madwell took a creative and humorous approach to the campaign, leveraging an innovative extended reality (XR) stage where different scenarios are acted […]
Full-service creative and marketing agency Madwell has created “Landing Home” for client JobsOhio— a state-authorized nonprofit designed to attract, retain, and expand businesses and career opportunities across the state. “Landing Home” is a three-part documentary series about Air Force families living and working in Ohio and created to celebrate the Air Force’s 75th anniversary and honor all its many contributions to the state of Ohio and […]
Independent agency Madwell is breaking its first work this month—after becoming AOR in a competitive pitch earlier this year—for Denon, the 100+-year-old audio brand. Following in the footsteps of extensive global brand research, “Crafted for the Sound-obsessed” reinforces Denon’s commitment to craftsmanship and sound mastery, speaking to the unique group of people who don’t just listen to sound—they […]
“Quiet quitting”—a concept loosely defined as “doing your job”— is on the decline, and for good reason since some things deserve to be quit. Visible is turning the trend on its head by engaging NSYNC star Lance Bass and other influencers to show all the reasons why you should “loud quit” (aka being honest about letting go of the […]
Who hasn't felt that punch in the gut every time they go through their cable internet bill?
Not only is it frustratingly complicated, but it’s also hard to keep track of miscellaneous charges and the price sometimes changing after a year.
It’s time for things to change.
Verizon is rewriting the book on home internet—literally—with a new campaign from agency Madwell. Madwell’s latest campaign for Verizon positions Verizon Home Internet as a welcomed choice for consumers who were not aware there was a better option out there and want fast and reliable internet without the surprises. Verizon is offering the service as low as […]
Experiential agency Bankrobber (a sister company of Brooklyn-based creative agency Madwell), wanted to support the Black Lives Matter movement with a call-to-action. The team created remixes of two songs from another time that draw sad, yet real parallels to the current day: The Temptations ‘Ball of Confusion’, a song that shouldn’t be so timely 50 years later: Junior Byles reggae classic, […]
“We Are the Countervirus”, meant to help promote practices to minimize the spread of the coronavirus. Independent agency, Madwell, launched it in collaboration with digital outdoor trade association DPAA Global. The campaign will be running starting this week in the US, Canada, United Kingdom, Mexico, Brazil and beyond, via digital media and a variety of digital OOH, ranging […]
Brooklyn-based independent agency, Madwell, announced that it has been named agency of record for coconut-based beverage company, Harmless Harvest, after a highly competitive, national RFP process. Madwell’s first task will be developing brand positioning, campaign strategy, media planning and creative execution in support of a Summer 2019 launch. Harmless Harvest is a food and beverage […]
