pladis, the global snacking company behind iconic brands like Mcvitie’s, Jacob’s, Carr’s and go ahead!, has appointed TBWA\London for strategic and creative duties and Manning Gottlieb OMD for media planning and buying. The newly appointed agencies will work across all McVitie’s brands including Digestives, Hobnobs, Jaffa Cakes and Rich Tea, in addition to the other suite of pladis brands […]
Arnold Schwarzenegger ‘won’t be back’ after this final series of ads in the FCA’s two-year PPI complaints deadline campaign hits screens on 17 June. The final of the five instalments of this campaign, which will run up until the PPI deadline on 29 August, features animatronic Arnie in a hydraulic press, urging people to act […]
Virgin Media is launching a new creative platform “Unlimiting”, which embodies the feeling of life without barriers and demonstrates the endless possibilities of Virgin Media’s TV, broadband, mobile and home phone offering. The new creative direction is supported by a fresh campaign “You can do anything”. Created by adam&eve/DDB, “Unlimiting” signifies a huge step change […]
Renault and Sky Sports have teamed up to launch a new multiplatform campaign ‘With you all the way’. Following a recruitment campaign to find the ultimate football fan, Sky Media created bespoke branded content with Sky Sports which will see legendary Sky Sports pundit, Jeff Stelling drive a lucky competition winner and family member to […]
The Home Office launched its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The creative focuses on behaviours that are already criminal, such as aggressive verbal abuse […]
To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH campaign ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react to some of the more trivial news stories, TV gossip and what’s trending, and remarks […]
Renault has adopted 360 degree video technology for its new ad campaign designed to increase awareness around its Renaultsport Clio Cup UK motorsport franchise. The car manufacturer is the latest brand to integrate the tech into its advertising as it attempts to offer an immersive experience for viewers by putting them in the seat of […]
John Lewis has released its Christmas ad online, ahead of its first TV outing on November 9. The animated spot, “the bear and the hare”, returns to the John Lewis theme of finding the perfect gift for someone you love. It features a bear and a hare that have never been able to spend Christmas […]