Wunderman Thompson Strengthens Leading Adobe Capabilities With Acquisition Of Marketing Technology Consultancy XumaK

Wunderman Thompson Strengthens Leading Adobe Capabilities With Acquisition Of Marketing Technology Consultancy XumaK

Wunderman Thompson, a WPP company, announced today that it has completed the acquisition of marketing technology consultancy XumaK, in a move that further strengthens its suite of Adobe-enabled capabilities. The acquisition of XumaK adds significant breadth and depth to Wunderman Thompson’s best-in-class experience technology offering, which delivers connected customer experiences to its global portfolio of […]

Gartner Says 74% of Customer Experience Leaders Expect Budgets to Rise in 2020

Gartner Says 74% of Customer Experience Leaders Expect Budgets to Rise in 2020

Customer Experience Leaders Must Deliver Gains That Justify Growing Budgets Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, according to Gartner, Inc. Gartner’s 2019 Customer Experience Management Survey revealed that more than two-thirds of CX leaders expect budget increases in 2020 (see Figure […]

FinTech Neat turns its back on traditional tech branding in its new rebrand via Ragged Edge

FinTech Neat turns its back on traditional tech branding in its new rebrand via Ragged Edge

Neat, a Hong Kong-based FinTech startup that offers multi-currency accounts for SMEs and startups, released their new brand last week.  Working with London-based creative agency Ragged Edge, the FinTech startup made the decision to forgo traditional “tech-style branding” (i.e. product screens, bold solid colours, modern and sleek lines, and sans serif fonts) and adopt a […]