Australia, host nation of the ICC T20 World Cups, has unveiled its latest India focused tourism campaign. In the run up to the next major global event in cricket, Tourism Australia’s call to ‘Experience the game and beyond’ is targeted at passionate Indian cricket fans, offering them a combined experience of world-class cricket and an […]
Leading catastrophe investment manager, Nephila Capital, unveils its rebrand, complete with a new logo, website, and brand identity to help own their spot as market leader in non-correlated exposures in the insurance, reinsurance and climate markets. Brand design agency, Coley Porter Bell, part of WPP, was brought in to help Nephila Capital more appropriately reflect both […]
Dinosaur have been appointed by Silentnight as their lead creative agency and have kicked off their tenure with a bold new autumn campaign ‘Nothing beats a Silentnight’. This integrated campaign shows a fresher more contemporary style for the brand along with emphatic proof points that other bed brands just can’t claim. It highlights the brand’s […]
99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’. The study, which analysed the checkout, […]
INNOCEAN Worldwide appoints Havas Media Group as the media agency for Hyundai and Kia in Europe. The selection was a result of a competitive review led by INNOCEAN, the global lead agency of the two car manufacturers. The process was handled by INNOCEAN Worldwide in Korea together with its European Regional Headquarter INNOCEAN Worldwide Europe. […]
The Greater London Authority (GLA) has appointed MSQ Partners as the lead communications agency for London Power, the capital’s new, fair-priced, green energy company created in partnership between the Mayor of London and Octopus Energy. MSQ Partners were appointed after a competitive pitch process and will now be responsible for handling all launch communications for […]
Cossette has named Daniel Shearer and Louis Duchesne as President, Ontario and West, and President, Quebec and East, respectively. “We’re creating presidencies to adapt our structure to our rapid growth of the past three years” said Mélanie Dunn, Chief Executive Officer at Cossette. “Daniel and Louis have played key roles throughout one of the biggest […]
A Finnish marketing agency Sherpa has done something so unusual that it might just be the boldest marketing act of all time. Sherpa has reserved the front page of the biggest business newspaper in Finland and given its biggest competitor, TBWA\Helsinki, a free hand to design their ad without being able to see it beforehand. […]
Organic, raw chocolate brand Raw Halo has launched its new brand identity and packaging across its range of vegan bars, with design by London-based agency B&B studio. Now available in Waitrose, Ocado and Holland & Barrett, Raw Halo bars are crafted using ethically sourced ingredients including single-origin cacao and coconut sugar. At the heart of Raw […]
Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend. In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]