ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. “The study, titled “Why CTV Reigns Supreme in the Attention Economy: Part 2,” is a follow-up to ShowHeroes’ acclaimed 2022 […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]
Virgin Active is calling on people to “Leave the cult, Join the club” and rebel against the toxicity of the wellness industry in a new global campaign. The edgy and provocative debut work for Virgin Active by Amsterdam-based agency We Are Pi ntroduces a new brand direction that calls out the superficiality and fakeness. It highlights […]
Activewear for the power age Without has designed a new identity for activewear brand BAM, challenging a category obsessed with youth by speaking directly to the BAM customer: Power Age Women. Pushing boundaries with high-performing pieces, while committing to do better for people and planet, BAM has always made a different kind of activewear. But […]
Tourism Ireland and Publicis London have created a campaign to highlight to the world that Halloween, a celebration beloved around the world, has its roots in the ancient traditions of Ireland. Home of Halloween is designed to encourage visitors to experience Halloween where it all began. At the heart of the campaign is a 60” hero film […]
Visit Seattle, a non-profit marketing organization that promotes tourism and travel, will focus on banned books by local authors for the latest three #SeattleBookmarked videos, as part of its programming on VISITSEATTLE.tv showcasing local culture such as music, film, art, and literary events, to give people new reasons to visit. The series is created by advertising agency […]
The 84th Sturgis Motorcycle Rally concluded with the all-new Arrowhead Sturgis TT presented by Rick Ware Racing & The CAT Rental Store. The race and surrounding activations, introduced by the City of Sturgis in partnership with creative agency Øuterkind, ignited interest and attendance in the historic rally among a wider, younger audience. The Arrowhead Sturgis TT transformed […]
Shape History, a social impact communications agency, today launched its groundbreaking campaign for the Royal Academy of Engineering’s inaugural Green Future Fellowships (GFF) programme. This new industry-first initiative aims to provide critical funding to leading researchers and innovators developing breakthrough climate solutions that can be scaled up to tackle the climate crisis. The GFF programme […]
Ireland’s leading environmental not-for-profit organization rallies Ireland’s business and public behind new recycling behaviour change initiative Repak, Ireland’s leading environmental non-profit organisation is rallying Irish businesses and members of the public to change their behaviour around recycling, with a new campaign from Award-winning Irish Creative agency The Brill Building. Repak works with 3,500 member businesses with […]
SMARTY, the SIM-only mobile network owned by THREE UK, is launching the next extension of their Less Malarkey, More SMARTY campaign with exciting bespoke formats across Print and special build OOH. The campaign was developed by MSQ’s agency The Gate, Zenith Media and a media first delivered by Metro. This new creative expression of the […]
