Independent agency Terri & Sandy creates original song and video, “Put It In A Nugget,” in an effort to disrupt the chicken nugget category Chicken pioneer Pilgrim’s® is shaking up the lackluster grocery store nugget market with a bold new brand identity and digital-first campaign promoting its new line of flavor-forward nuggets. The campaign launches […]
New campaign developed by AMV BBDO hacks surf cameras to launch Yulex100, the first and only neoprene alternative wetsuit made from 100% certified natural rubber DECATHLON has taken an inventive approach to launch the revolutionary Yulex100, the first and currently only alternative to neoprene made from 100% certified natural rubber. Developed by AMV BBDO, the […]
Miami-based advertising agency Markham Yard is launching “Good Karma by the Pint,” an unorthodox new campaign to inspire people to donate blood on behalf of New York Blood Center Enterprises (NYBCe), a community nonprofit blood bank based in New York with donor centers in eight states. The largely digital campaign (Facebook, Instagram, YouTube, programmatic CTV, programmatic audio) launches June […]
Ben & Jerry’s is excited to introduce a new brand campaign created to inspire audiences to action: “Make Some Motherchunkin’ Change!” This marks Ben & Jerry’s first major brand focused campaign in almost a decade, the campaign taps into the ethos behind the company’s decades long heritage in activism and advocacy. The campaign was created in […]
Last Friday, England’s Men’s National Football team manager Gareth Southgate announced the squad he’ll be taking to Germany for the European Championship. Jack Grealish and James Maddison were notably missing from the team, both some of England’s most well-known players. They’re both also well-known for their holidays in Ibiza together. So while they might not be […]
Today sees the launch of Specsavers’ Euros activity, ‘Should’ve Translations’, which helps fans of all nations prepare for the tournament by translating its famous slogan ‘Should’ve gone to Specsavers’ into the languages of all the countries taking part. The tongue-in-cheek ads ensure that supporters of every nation will be able to scream, cry or shout […]
McDonald’s and Leo Burnett UK have collaborated with 16-24 year-olds to create a campaign that celebrates the brand’s authentic role in British youth culture. It showcases the unique way young adults have naturally taken ownership of the brand and celebrates the many ways they have made an invite to McDonald’s all their own. As well […]
Ahead of the launch of the UEFA Euros 2024, Saatchi & Saatchi has launched new work with British Heart Foundation (BHF) commemorating the lives of 12 young football fans whose lives were tragically ended by heart disease. The work marks a broader campaign to emphasise the critical need for heart research funding by spotlighting the […]
The retail media specialist will share its expertise with the 100+ independent UK agencies that make up the Alliance’s membership Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has entered into a partnership with the Alliance of Independent Agencies, which represents the interests of over 100 independent UK agencies. Nectar360 will […]
Indie agency The Many has launched its latest advertising campaign for Outshine Fruit Bars with two imaginative and vibrant commercials inspired by real fan reviews. The spots, titled “Joy Inside Out” and “Magic Moment,” highlight Outshine‘s commitment to customer satisfaction and creativity, bringing the joyful experiences of fans to life in fantastical ways. Inspired by […]