TURNING JOBS INTO JOY: BRANDON PARTNERS WITH FABULOSA TO TRANSFORM AN ICONIC HOUSEHOLD CLEANING RANGE INTO A GLOBAL BRAND SET FOR GROWTH

TURNING JOBS INTO JOY: BRANDON PARTNERS WITH FABULOSA TO TRANSFORM AN ICONIC HOUSEHOLD CLEANING RANGE INTO A GLOBAL BRAND SET FOR GROWTH

Independent brand agency Brandon is pleased to share news of its collaboration with household cleaning brand Fabulosa, which includes the launch of a new visual brand identity system, portfolio architecture strategy, and packaging design system. “Fabulosa might just be the greatest challenger brand story post-Covid. In 2019, Mike and James Sharpe identified an opportunity for […]

AXS Appoints Droga5 London, Part of Accenture Song, to Reinvigorate Its Global Brand Platform

AXS Appoints Droga5 London, Part of Accenture Song, to Reinvigorate Its Global Brand Platform

Partnership will focus on expanding brand expression and fan-first storytelling Global leader in ticketing technology, AXS has appointed Droga5 London, part of Accenture Song, as its global strategic and creative partner following a competitive pitch process, to amplify the brand’s role and expression within the heart of live entertainment. AXS (pronounced Access), the trusted leader in advanced […]

Department for Education inspires professionals to consider a career in further education in a first campaign with VCCP

Department for Education inspires professionals to consider a career in further education in a first campaign with VCCP

Department for Education (DfE) is launching an integrated campaign, ‘Give Your Skills New Lifeʼ, the first campaign created by newly appointed creative agency of record VCCP. Following a competitive pitch in June 2025, VCCP, is launching an integrated campaign with the Department for Education. The ‘Give your Skills New Lifeʼ campaign will act as a […]

AXA UK and Leo UK launch “What they say. What we hear” campaign to reveal the hidden language of financial abuse

AXA UK and Leo UK launch “What they say. What we hear” campaign to reveal the hidden language of financial abuse

AXA UK, in partnership with Leo UK, has launched “What they say. What we hear”, an awareness campaign designed to highlight the hidden nature of domestic abuse, focusing particularly on the everyday phrases that conceal financial abuse in relationships. The aim is to help people better recognise the warning signs of this often misunderstood form […]

DOVE UNVEILS ITS FIRST REFILLABLE 72HR ANTI-PERSPIRANT RANGE, EXPANDING CHOICE WITHIN THE FAST-GROWING REFILL SEGMENT

DOVE UNVEILS ITS FIRST REFILLABLE 72HR ANTI-PERSPIRANT RANGE, EXPANDING CHOICE WITHIN THE FAST-GROWING REFILL SEGMENT

Dove, the number one female care brand in the deodorants category1, has unveiled its first collection of refillable anti-perspirants*. The launch represents an important milestone in the continued growth of refill formats, bringing consumers more choice and helping expand a segment that has been steadily building momentum. Dove will introduce its first refillable anti-perspirant with 72hr sweat […]

ARSLA’s New Campaign, ‘A Finger for Hope,’ Asks ALS Patients to Flip Off the Disease, Literally

ARSLA’s New Campaign, ‘A Finger for Hope,’ Asks ALS Patients to Flip Off the Disease, Literally

Raising your middle finger usually takes half a second and almost no thought. Unless you have ALS. ALS is one of the few diseases that strips the body of its strength while leaving the mind completely intact. As muscles weaken, even the most basic gestures become difficult or impossible, starting with the upper body. A […]

‘The Simples Way To Saveʼ: Compare the Market launches new ‘Me Timeʼ campaign which celebrates giving time back to customers

‘The Simples Way To Saveʼ: Compare the Market launches new ‘Me Timeʼ campaign which celebrates giving time back to customers

Compare the Market has unveiled ‘Me Timeʼ, a playful new campaign created by global creative agency of record VCCP. The campaign stems from Compare the Marketʼs new brand platform, ‘The Simples Way to Saveʼ, showcasing how the digital comparison site saves customers money – and time – thanks to ‘AutoSergeiʼ. Following a legacy of storytelling […]

O Boticário releases Malbec Black Legend with two global football legends

O Boticário releases Malbec Black Legend with two global football legends

Fabio Cannavaro highlights Kaká’s legendary side in campaign created by AlmapBBDO for new Malbec fragrance launch In a year marked by narratives about excellence, with the eyes of the world turning to football, O Boticário, a Brazilian cosmetics company, is launching a campaign around Malbec Black Legend: a new, limited-edition fragrance celebrating a new era […]

Samsung brings the Victory Selfie to the Winter Olympics for the first time with new Milano Cortina 2026 campaign

Samsung brings the Victory Selfie to the Winter Olympics for the first time with new Milano Cortina 2026 campaign

Samsung has unveiled a new global Olympic campaign for the Milano Cortina 2026 Winter Olympics, marking the first time the Victory Selfie will appear at a Winter Games — and the first time it will be available for pair and team sport medal ceremonies. Following its debut at the Paris 2024 Summer Olympics, the Victory Selfie allows athletes […]

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