Despite gaining repercussions in mainstream media, scenes of people of color or other marginalized groups being humiliated in stores by having their bags searched under accusations of theft, it remains a routine reoccurrence in Brazilian retail stores. To combat racism in stores, Grey created “The Anti-Racist Handbag” in partnership with Universidade Zumbi dos Palmares for […]
The Silver Spoon Company – a business of Associated British Foods – collaborated with Bristol-based strategic brand design studio, Outlaw, to deliver the biggest rebrand in its history. Aiming to cement its position as the nation’s favourite sugar brand and inspire more moments of baking joy. As the UK’s leading sugar brand1, Silver Spoon boasts […]
Grey’s Work for the #1 Ecuadorian Rice Brand Nods to Willy Wonka’s Golden Ticket Experience in a Surround-Sound Competition Arroz Super Extra, the #1 Ecuadorian rice brand and the official rice of international brands such as KFC and American Deli, bets on competitive spirit to distinguish itself among its contenders. The promotional campaign, El Grano […]
The initiative by Itaú Unibanco celebrates its 17-year partnership with the tournament; the chosen athlete is Rafael Padilha, a talent from the Rede Tênis Brasil project supported by the bank, who was in Miami to serve the first ball In the centenary year of Itaú Unibanco, the 17-year partnership with the Miami Open is celebrated […]
Ads depict the brand’s industry differentiator of knowledge + care through creative storytelling Truist unveiled a new campaign, “Unstoppable Together,” highlighting Truist’s unique ability to bring clients both deep financial knowledge coupled with unwavering care, a differentiator in the financial services industry. The new campaign, developed in partnership with creative partner StrawberryFrog, marks an evolution […]
DesignStudio has partnered with parent company Zepz to create a new brand identity for its global remittance brand, Sendwave, that reflects Sendwave’s mission and supports the company in its next phase of growth. Founded in 2014, Sendwave is a digital platform offering money transfers from countries in North America and Europe to those in Africa, […]
What’s a bed for? For playing, for dreaming, for living. For the launch of Savoir’s new bed, brand design studio Without created a campaign with the luxury bedmaker that puts life – not just sleep – at its centre, as the brand looks to attract the next generation of Savoir customers. Staying true to its […]
Embarking on a Journey of Digital Innovation and Participatory Engagement The Many and the Natural History Museum of Los Angeles County (NHMLAC) reveal their collaboration on an integrated campaign to launch NHM Commons, a new wing and community hub located on the southwest corner of the Natural History Museum (NHM) in Exposition Park. Set to […]
Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum! Brand’s burger chain The Habit Burger Grill, a beloved California-born fast-casual brand known for its chargrilled burgers. The challenge presented to Barrett Hofherr by The Habit Burger Grill is clear: there exist two distinct groups in the world – those who already love […]
E3 Spark Plugs Aims Beyond Its Traditional NHRA Audience with New National Ad Campaign E3 Spark Plugs, known for keeping engines firing on all cylinders, is revving things up with a brand-new national campaign. Created in collaboration with advertising partner St. John, the “What Are You Running?” campaign is designed to bring E3 Spark Plugs to […]