Alzheimer’s Society launches powerful new creative platform

Alzheimer’s Society launches powerful new creative platform

New Commercial Arts, with charity client Alzheimer’s Society, have launched a platform and campaign bringing to life the devastating reality that with dementia you don’t just die once, you die again, again, and again. The campaign brings to life the reality experienced by so many affected by dementia of losing aspects of their loved ones long before […]

Baileys introduces ‘Sound Scales’ campaign

Baileys introduces ‘Sound Scales’ campaign

Audio Innovation unlocks playful way of enjoying leftover Baileys Irish Cream liqueur brand, Baileys, today introduces Baileys Sound Scales, a unique audio innovation that tells consumers what is left in their bottle and suggests delicious treats they can create with it. Removing the need for guestimates and measures, customers can simply visit SoundScales.Baileys.com on their […]

Droga5 London and Philips offer a simple solution to the ever-complicated world of coffee in new, tongue-in-cheek campaign

Droga5 London and Philips offer a simple solution to the ever-complicated world of coffee in new, tongue-in-cheek campaign

A new global campaign from Philips and Droga5 London, a part of Accenture Song, takes a humorous swipe at modern coffee culture to launch Philips’ new espresso machine: the Baristina. The campaign asks coffee drinkers to ‘Join the new coffee movement’ – where you can finally have a real espresso at home, without any of […]

MOOve over. Oatly Teams Up with Jellyfish after pitch to find the unconventional

MOOve over. Oatly Teams Up with Jellyfish after pitch to find the unconventional

Oatly, the pioneering Swedish oat milk brand known for its innovative approach to sustainability and deliciously creamy oat-based products, has unveiled its partnership with Jellyfish, the integrated global digital marketing business, as they continue to revolutionise their approach to content, commerce and community. Oatly, well-known for provocative and innovative campaigns, appointed Jellyfish after a characteristically […]

FMCG marketing consultancy, Big Black Door, marks 100% growth, account win and ‘dream hire’

FMCG marketing consultancy, Big Black Door, marks 100% growth, account win and ‘dream hire’

Business headed up by ex-Weetabix head of marketing, Gareth Turner, exceeds year one turnover target. Just 18 months after opening, Big Black Door is celebrating several milestones. Founded by ex-Weetabix head of marketing Gareth Turner, the business has already achieved triple digit growth, bolstered its team, and recently added The Wine Society to its impressive […]

A new paradigm for embedding inclusivity into every aspect of marketing and brand-building

A new paradigm for embedding inclusivity into every aspect of marketing and brand-building

CULTURAL INTELLIGENCE FOR MARKETERS Building an Inclusive Marketing Strategy Dr. Anastasia Kārkliņa Gabriel It takes more than casting models of various races, gender expressions, and body sizes to produce inclusive campaigns. Brand marketing that has the power to shape society for the better requires a genuine commitment to understanding culture. In Cultural Intelligence for Marketers: […]

Good Times: Saatchi & Saatchi and Richmond celebrate the joy in getting to do nothing

Good Times: Saatchi & Saatchi and Richmond celebrate the joy in getting to do nothing

Saatchi & Saatchi has launched new work with Richmond celebrating the Good Times – those unexpected moments when doing nothing means everything. As the brand expands beyond being a national favourite to connecting with audiences emotionally and offering a broader array of mealtime products, the work aims to celebrate the joy found in simplicity. Launching […]

Planet Sport Unveiled as Lead Sponsor of Huddersfield Giants Women

Planet Sport Unveiled as Lead Sponsor of Huddersfield Giants Women

Sports media and entertainment brand partners with ambitious women’s Super League side as shirt and training kit sponsor. Planet Sport has been officially launched as the main sponsor of Women’s Rugby Super League team Huddersfield Giants for the 2024 season. As The Giants women enter their fifth year as a team, Planet Sport are proudly […]

MullenLowe partners with RNIB to champion the importance of Alt Text with powerful copy-led outdoor and social campaign

MullenLowe partners with RNIB to champion the importance of Alt Text with powerful copy-led outdoor and social campaign

Integrated creative agency MullenLowe today launches a new campaign – Alt Alts – in partnership with the Royal National Institute of Blind People (RNIB), the leading sight loss charity in the UK. Alternative Text (Alt Text) is a written description of an image, picture or photograph. It’s super important as it is read aloud by […]

The Shipyard’s Winning Streak Continues with Three New Assignments: Arosa, J-B Weld and Flexon

The Shipyard’s Winning Streak Continues with Three New Assignments: Arosa, J-B Weld and Flexon

The Shipyard, one of the fastest growing independent advertising agencies in the nation, has been selected for three new accounts: Arosa, J-B Weld and Flexon. Rick Milenthal, CEO of The Shipyard comments: “Arosa, J-B Weld, and Flexon all have a common ambition. To be the best in their category. And that’s why we’re so thrilled […]

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