Today, Diet Coke announces its brand-new campaign, ‘Love What You Love, By You’, an evolution of its successful brand campaign launched in 2022, ‘Love What You Love’. The campaign speaks directly to the positive and unapologetic attitude of Diet Coke fans, by putting them at the heart of the campaign. The creative is a fun […]
Created by Mutant, ‘Built to Resist 24’ is inspired by the Cosplay and Live Action Role Play Movements Lifestyle brand, Eastpak, today launches its 2024 global brand campaign which reinforces iconic brand platform ‘Built to Resist’. Created by independent creative agency, Mutant, the spot draws inspiration from the increasingly popular Cosplay and Live Action Role […]
LinkedIn, the world’s largest professional network, and creative agency VCCP London are taking careers advice directly to young professionals as their coffee truck with a twist, visits London and Manchester. As part of a new brand campaign, VCCP has created the live activation, a ‘LinkedIn Know-How To Go’ coffee truck with a twist and a […]
Creative technology studio Appetite Creative, in partnership with Domino Printing Sciences (Domino), today released results from its third annual connected packaging survey. The research found sustained interest over the last 12 months, with 82% of those surveyed stating they have used connected packaging, compared to over four-fifths (81%) from the survey released in 2023 and […]
Creative agency Wolfstreet produced Adyen‘s brand positioning campaign for the EMEA markets. The Amsterdam-based agency, which has been assisting Adyen with content since 2019, developed multiple custom sets in Cape Town for various payment scenarios, where all graphic elements were created in-camera. This campaign marks Adyen‘s strategic initiative to strengthen its position as the preferred […]
For serial entrepreneur Marc Lore’s ambitious Wonder project, the agency created the new branding that was implemented across consumer touch points. Creative agency Mrs&Mr has designed the branding system for Wonder, a food startup that is pioneering a new category of “fast-fine” dining. Wonder features some of the world’s best chefs, including Bobby Flay, José Andrés, Nancy Silverton, […]
For the fourth consecutive year, Cadbury puts a spin on the traditional Easter egg hunt by bringing back “The Cadbury Worldwide Hide”: an online platform that enables people to hide an egg anywhere in the world for their loved ones, along with a personal clue of where they can find it. By global agency of record VCCP London, […]
The fast-paced film, created with Uncommon, putting the retailer’s trademark slogan front and centre with power and emotion, launches with a new B&Q Partnership with ITV Leading DIY retailer, B&Q, has unveiled its latest TV advert which spotlights the business’ iconic ‘You Can Do It’ slogan which has been an integral part in the brand’s […]
Battersea, the animal welfare charity, has today unveiled a new brand platform and 360 campaign in its first work by New Commercial Arts, led by an emotional short film titled ‘The Bond’. The new platform, ‘We’re All In, For Them’, demonstrates the effort, expertise, and care that Battersea gives to every dog and cat, not […]
Brand storytelling and strategic advertising agency Fortnight Collective has created “You Be Well, Now,” a brand refresh for Fargo, North Dakota-based Swanson Health. The digital- and print-based work is intended to raise awareness and consideration of Swanson by celebrating its Midwestern roots and values. Fortnight won the assignment in July. The campaign features a local […]