Transformation and Innovation Company inplural Debuts In New York

Transformation and Innovation Company inplural Debuts In New York

The new firm is inspired by the core principles of putting pluralism and diversity of thought in the service of businesses that have a purpose worth believing in. StrawberryFrog, the pioneer of Movement Thinking™,  unveils its new partner firm, inplural, a transformation company positioned to redefine the integration of brand purpose with company culture through […]

New ‘C.A.O.S’ whitepaper reveals brands are neglecting organic communities

New ‘C.A.O.S’ whitepaper reveals brands are neglecting organic communities

SHARE Creative, a data-driven creative agency, launches its latest whitepaper, the first of its kind featuring a proprietary methodology to analyse the true effectiveness of community management (CM), and advise marketers on how to engage authentically with audiences. Until now, there have been no specific metrics to distinguish an effective community management and advocacy strategy. […]

BITS OF FREEDOM CALLS OUT: STAY LOUD AGAINST SOCIAL CENSORSHIP

BITS OF FREEDOM CALLS OUT: STAY LOUD AGAINST SOCIAL CENSORSHIP

KesselsKramer creates campaign so critical voices stay heard on social media The time has come. This past Saturday, the new European law came into effect that better protects you against censorship, privacy infringement, and algorithmic bias. Bits of Freedom, in collaboration with KesselsKramer, is unveiling a new website where you can read what these laws […]

Horlicks Makes Long-Awaited TV Comeback

Horlicks Makes Long-Awaited TV Comeback

Iconic hot beverage brand Horlicks is returning to TV screens for the first time in 20 years via AdSmart from Sky. The first month-long campaign will launch on the 19th of February with the commercial airing in 30-second slots. Utilising Sky Media’s addressable targeting technology, the campaign will reach specific audiences in Sky and Virgin […]

Footballco Select Charlton Athletic for Groundbreaking Content Partnership

Footballco Select Charlton Athletic for Groundbreaking Content Partnership

Charlton Athletic and global football content and media company Footballco have joined forces on a new industry-leading sponsorship partnership to help brands reach the coveted Gen-Z demographic. The London club has been selected to partner with Footballco because of the Addicks’ position as the leading social purpose football organisation in the UK. The Charlton Athletic […]

Making a House a Home, KBC Bank Navigates the Pitfalls of Home Renovations

Making a House a Home, KBC Bank Navigates the Pitfalls of Home Renovations

New campaign by FamousGrey and HAMLET highlights the transformative journey of young homeowners as they renovate their new homes The journey of turning a house into a home is a big one. Today, leading Belgian bank KBC launch ‘Home Renovation Housing & Energy’ aimed at supporting homeowners in funding often complex renovations for sustainable and […]

How do you eat yours? – Cadbury breathes new life into iconic Creme Egg tagline in integrated campaign from VCCP

How do you eat yours? – Cadbury breathes new life into iconic Creme Egg tagline in integrated campaign from VCCP

Cadbury and its global agency of record VCCP London has today launched its latest film for Creme Egg as part of a fully integrated campaign which brings back the classic ‘How do you eat yours?’ tagline for the first time in 20 years. The campaign builds on the original message that everyone has their own way of eating […]

LYNX AND MULLENLOWE UNVEIL #GetPearedUp CAMPAIGN TO REDEFINE INTIMACY FOR GEN Z

LYNX AND MULLENLOWE UNVEIL #GetPearedUp CAMPAIGN TO REDEFINE INTIMACY FOR GEN Z

Integrated communications agency MullenLowe UK announced the launch of its latest social-first campaign with the no.1 men’s fragrance brand in the world, Lynx. #GetPearedUp is about encouraging guys to get closer to others in fun and irreverent way this Valentine’s Day. In a world where guys are detached from a lack of relationships, Lynx recognises […]

Butterfly Cannon makes a splash with their wellie boot-inspired campaign for Laphroaig Scotch Whisky

Butterfly Cannon makes a splash with their wellie boot-inspired campaign for Laphroaig Scotch Whisky

Laphroaig wanted to bring more story-telling to their gifting strategy and disrupt the somewhat stuffy Scotch category, to engage & recruit new drinkers who hadn’t previously considered Islay single malts as a gift. Kicking off the project, we set out on a trip to Islay for a wander through Laphroaig’s history and provenance. Exploring the […]

Plenty will fund the wedding of couples who make a “Vow To Clean” in new campaign

Plenty will fund the wedding of couples who make a “Vow To Clean” in new campaign

Because love is messy, Essity’s kitchen roll brand Plenty is proposing that “those three words we long to hear” are in fact “I’ll clean up”. Research reveals that British couples see cleaning as a desired act of love and that partners who clean for each other enjoy stronger relationships. So, in this new integrated campaign […]

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