Nestlé KitKat and Team Iconic at J. Walter Thompson unveiled a campaign to celebrate and raise awareness of Nestlé KitKat as the first global confectionery brand sourced from 100% sustainable cocoa. The Nestlé Cocoa Plan aims to improve the lives of cocoa farmers and the quality of their product, through activities that focus on better farming, […]
Experian has launched a new mobile app designed to help children learn essential money management skills while they earn the things they want. Named ‘Jangle’ after the noise coins make, the app was designed and built by digital agency DARE, a part of the OLIVER Group, and is being launched with support from Sarah Willingham, […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/New_look_for_Premier_League_from_2016_17-474457592.mp4[/KGVID] February 9 saw the launch of a new visual identity for the Premier League, which will be used from Season 2016/17 onwards. Working in partnership with global agency DesignStudio and Robin Brand Consultants the League has created an identity that includes a modern take on the lion icon – a symbol that […]
Carling announced the launch of its latest on-pack promotion, offering consumers the chance to win one of ten £5,000 holiday prizes. The £5,000 Holiday Getaways promotion was designed by Carling to encourage consumers to make the most of their extended bank holiday weekend. The ten £5,000 holiday voucher prizes offer winners the choice to book […]
SSE, the UK’s broadest-based energy company, kicked off a week of activity in the run up to a special one-off show by rock band The Who with a life size game of Guess Who at Waterloo station in London. The game renamed ‘Who are You?’ after the band’s iconic song was created by the brand’s […]
Turkish Airlines announced its partnership with Warner Bros. Pictures on the highly anticipated action adventure film, Batman v Superman: Dawn of Justice. In the movie, a pivotal scene unfolds aboard a 777 Turkish Airlines plane. Outside the movie, Turkish Airlines is unveiling innovative movie-themed experiences that give fans around the world an inside look into […]
You’ve probably pulled it off at least once. The ‘Blue Steel’ model look made famous by Ben Stiller in the cult 2001 film Zoolander. Blue Steel has become a standalone moniker, like twerking or Marmite. And Cîroc vodka has jumped on a limited edition idea that’s a match made in branding heaven: the Blue Steel […]
Sports drink brand Gatorade has published a YouTube short celebrating the achievement of Super Bowl hero Peyton Manning conceived by TBWA\Chiat\Day LA. Lauding Manning as the ‘Greatest Cowboy’ the 30” piece incorporates a series of snapshots from the field of play showing the Bronco’s star, nicknamed the Sheriff, in action – all set to the […]
So the Denver Broncos won the Big Game, but which brand stole the show in February 7’s Super Bowl showdown? Surely by now you have seen a plethora of articles reviewing the various ads aired on the big stage. But here is one with a difference… Comedian and actor T.J. Miller (HBO’s Silicon Valley; Marvel’s Deadpool) reviewed […]
New research has revealed that native advertising – sponsored or branded content that matches the look and feel of publisher websites – is shaping up to be a vital future development for the PR sector and could be the way it gets more budget from its clients. Nine out of ten PR agencies in the […]