UK businesses are embracing a new era of sustainability communications, where honesty and transparency are valued more than polished perfection. New data from FleishmanHillard UK reveals that despite global divisions around sustainability and a backdrop of criticism, UK organisations are stepping up, not stepping back – refusing to let political polarisation undermine progress. In fact, […]
European location mapping and tech category leader partners with Preacher Amsterdam to launch Tom by TomTom Europe’s leading location technology company, TomTom, is back where it belongs: with drivers. TomTom is launching its new driving assistant, Tom by TomTom, with an integrated marketing platform, “Good Drivers Only.” that touts the new product and reintroduces the brand […]
The night doesn’t end when the clubs close – it just changes scene. For many, the next stop after dancing is grabbing something to eat on the way home. With a new outdoor campaign, placed strategically near bars and clubs, McDonald’s Sweden reminds partygoers that they are close at hand even after closing – for […]
McCann’s striking OOH campaign celebrates travel and community CrossCountry Trains, in collaboration with Global Street Art and McCann Birmingham, has unveiled The Embrace – a striking 14-metre-high mural celebrating connection and creativity in the heart of Leeds. CrossCountry Trains play a vital role in connecting the country, and the creative concept from McCann was inspired […]
Debut work from Leo UK, with media by Bicycle, marks MOJU’s biggest brand-building campaign yet MOJU, the UK’s pioneering and leading functional shot brand¹, has unveiled its new creative platform, ‘Bring on the Boom’, via the launch of its largest-ever ATL campaign. Developed in partnership with Leo UK and Bicycle, the platform goes live on 20 […]
There are few brands more participatory than Movember – a global movement that invites millions to grow, move, host and rally in support of men’s health. So, for The Many Australia’s first piece of work – partnering with Movember, Gillette, and Pat Cummins felt like the perfect fit. Created by The Many Australia, in collaboration with Justin Drape (via CREATIVITY & COMMERCE), and brought to life by […]
A new OOH campaign by creative agency BMB celebrates the launch of Munch Mix, a unique snack combination from Kerry Dairy Consumer Foods’ Strings & Things brand. The campaign introduces a joyful set of characters, bringing out the playfulness of the product. Munch Mix packs come in two variants – Cheddar Cheese & Crunchy Crackers […]
St Luke’s has created a maverick gang of three rapping woodland creatures to lift the nation’s mood in KP Nuts’ first TV campaign for more than three years. The nutty trio are here to remind us of the feel-good factor that a handful of delicious KP Nuts can bring, unleashing a sense of joy every time a […]
Power-packed “Ready. Set. Bang” Campaign Intros New Integrated Approach The Many, the independent, full-service advertising agency that specializes in building brand relevance for today’s participatory culture consumer, is breaking a neon-lit, up-for-anything creative campaign for Bang Energy that serves as the brand’s first integrated brand platform. Launching an entirely new brand platform under the tagline “Ready. Set. […]
Survey of 1,200 US consumers identifies five fundamental changes in consumer behavior. Net Conversion, a leading media agency known for its data-driven approach, today released findings from a comprehensive consumer research study that reveals fundamental shifts in how Americans are now engaging with brands and making purchasing decisions. The study, Unlocking More Impact: The New […]
