NUTELLA®ENCOURAGES EVERYONE TO ‘SPREAD THE LOVE’ AT BREAKFAST IN NEW CAMPAIGN FROM TERRI & SANDY

NUTELLA®ENCOURAGES EVERYONE TO ‘SPREAD THE LOVE’ AT BREAKFAST IN NEW CAMPAIGN FROM TERRI & SANDY

Independent NY agency tells the heartwarming story of a hardworking family and its funny stuffed animals in the iconic brand’s new campaign. Nutella® is launching a new brand campaign that combines a heartwarming mix of sweetness and laughter to encourage families to spread the love at the breakfast table. The campaign, which is the brand’s first […]

jfdi/Opinium New Business Barometer Reveals Challenges and Opportunities for Agencies in 2024

jfdi/Opinium New Business Barometer Reveals Challenges and Opportunities for Agencies in 2024

The human touch returns as top prospecting priority as agencies look to accelerate growth The human touch is back as a top prospecting priority for growth. The New Business Barometer 2024 conducted by jfdi, the UK’s leading specialist new business consultancy, and award-winning strategic insight agency Opinium reports on trends and issues impacting new business […]

VML announces appointment by Perrigo as Strategic Creative Agency of Record

VML announces appointment by Perrigo as Strategic Creative Agency of Record

VML today announced their appointment by Perrigo – a leading global manufacturer and supplier of over-the-counter (OTC) self-care products – as their strategic, creative and activation partner across its Women’s Health and OTC portfolio which includes brands such as ellaOne, NiQuitin, Nytol, Jungle Formula, and Beconase. Perrigo has been on an exciting transformation journey in recent years […]

CORAL LAUNCHES NEW ‘WE’RE HERE FOR IT’ BRAND CAMPAIGN

CORAL LAUNCHES NEW ‘WE’RE HERE FOR IT’ BRAND CAMPAIGN

Leading British bookmaker Coral has today launched its new ‘We’re Here For It’ brand campaign, featuring a series of new TV ads for both horse racing and gaming. The ‘We’re Here For It’ campaign champions all the different types of racing, sports and gaming fans, and will use broader culture to help bring their world […]

Synchrony and The Many Celebrate CareCredit’s “I Can” Campaign Winning Gold at the Healthcare Digital Marketing Awards

Synchrony and The Many Celebrate CareCredit’s “I Can” Campaign Winning Gold at the Healthcare Digital Marketing Awards

Revamped Digital Strategy Unveils Fresh Narratives and Enhanced Offerings for Proactive Wellness Synchrony and The Many are thrilled to announce that the CareCredit “I Can” campaign has been awarded Gold at the 4th Annual Healthcare Digital Marketing Awards. This prestigious accolade underlines the campaign’s innovative health and wellness financing approach, propelling the brand to new […]

Intermark Reveals 2024 Marketing Study that Links Behavioral Science Principles to Consumer Purchase Behavior

Intermark Reveals 2024 Marketing Study that Links Behavioral Science Principles to Consumer Purchase Behavior

Social research study takes virtual “field trip” inside the minds of consumers by demonstrating four key psychological principles Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study—titled […]

Transformation and Innovation Company inplural Debuts In New York

Transformation and Innovation Company inplural Debuts In New York

The new firm is inspired by the core principles of putting pluralism and diversity of thought in the service of businesses that have a purpose worth believing in. StrawberryFrog, the pioneer of Movement Thinking™,  unveils its new partner firm, inplural, a transformation company positioned to redefine the integration of brand purpose with company culture through […]

New ‘C.A.O.S’ whitepaper reveals brands are neglecting organic communities

New ‘C.A.O.S’ whitepaper reveals brands are neglecting organic communities

SHARE Creative, a data-driven creative agency, launches its latest whitepaper, the first of its kind featuring a proprietary methodology to analyse the true effectiveness of community management (CM), and advise marketers on how to engage authentically with audiences. Until now, there have been no specific metrics to distinguish an effective community management and advocacy strategy. […]

BITS OF FREEDOM CALLS OUT: STAY LOUD AGAINST SOCIAL CENSORSHIP

BITS OF FREEDOM CALLS OUT: STAY LOUD AGAINST SOCIAL CENSORSHIP

KesselsKramer creates campaign so critical voices stay heard on social media The time has come. This past Saturday, the new European law came into effect that better protects you against censorship, privacy infringement, and algorithmic bias. Bits of Freedom, in collaboration with KesselsKramer, is unveiling a new website where you can read what these laws […]

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