EAGER launches playful London-wide campaign to tease shoppers about fruit juice dilemmas

EAGER launches playful London-wide campaign to tease shoppers about fruit juice dilemmas

Fruit juice company EAGER, has launched its first outdoor advertising campaign embodying the brand’s irreverent spirit and playfulness – lifting the lid on everyday juice problems (that aren’t really problems). Inspired by insights from their ‘Extra Ordinary Survey’ – a tongue-in-cheek survey that asked juice drinkers up and down the country questions about juice, life and […]

Cogent helps local charity fight homelessness with ‘Eviction Survival Kit’ billboard

Cogent helps local charity fight homelessness with ‘Eviction Survival Kit’ billboard

All People All Places (APAP), a charity dedicated to helping vulnerable people overcome homelessness, has today unveiled a hard-hitting new billboard in London, filled with items essential for surviving on the streets in the harsh winter months. The billboard is the brainchild of APAP and Cogent, an independent marketing agency that counts high-profile brands among […]

BMB wins Kerry Dairy Consumer Foods advertising brief with remit to drive growth of brands

BMB wins Kerry Dairy Consumer Foods advertising brief with remit to drive growth of brands

BMB has been appointed lead strategic and creative agency for Kerry Dairy Consumer Foods, home to the UK and Ireland’s leading dairy and plant-based brands including Strings and Things Kids Snacks, PURE, Dairygold and Charleville brands. BMB pitched against three other agencies (undisclosed) to win the account in a process organised by the AAR. BMB […]

St. John and Store By Store Debut Restaurant Marketing Podcast “Smart Takes”

St. John and Store By Store Debut Restaurant Marketing Podcast “Smart Takes”

Independent full-service advertising agency St. John and restaurant-growth consultancy Store By Store (SxS) have launched “Smart Takes,” a podcast series created to discuss restaurant growth, trends, guest experience, franchising and how to build long-term brands in the QSR, fast casual and casual categories. Store By Store, a partner company to St. John, uses guest transactions, proximity data and marketing […]

The world’s most famous burger gets its own autograph created by 256,000 fans

The world’s most famous burger gets its own autograph created by 256,000 fans

Ever since McDonald’s created the Big Mac in 1967 the burger has had an economic index named after itself, a museum dedicated to its history and in Sweden people order a Big Mac every third second. Despite its celebrity status, Big Mac has been lacking something most icons have – an autograph! Therefore, McDonald’s Sweden […]

SKYN’s Blind (folded) Christmas Date

SKYN’s Blind (folded) Christmas Date

Celebrating Christmas in Japan is a little different to other parts of the world. The holiday is a romantic one, deemed a pre cursor to Valentine’s Day, much less about family, more about lovers.  For their 2023 Christmas campaign, condom brand SKYN gives a whole new meaning to the ‘Blind Date’ – a romantic meeting […]

Carlsberg Unveils Stop-Frame Tattoo Animation Inked on Skin of Liverpool F.C. Fans

Carlsberg Unveils Stop-Frame Tattoo Animation Inked on Skin of Liverpool F.C. Fans

Carlsberg and Liverpool F.C. proudly announce a 10 year extension of their historic 30 year partnership – the longest running in the history of the English Premier League. The celebratory global campaign includes some of the most important characters at the club: the fans. ’10 More Years. Inked’ stars the forearms, biceps, backs, arms, legs, […]

O Boticário’s Christmas campaign addresses the issue of artificial intimacy and encourages people to connect on a genuine level

O Boticário’s Christmas campaign addresses the issue of artificial intimacy and encourages people to connect on a genuine level

Developed by AlmapBBDO, the film, set to “I’ll Be There”, by the Jackson 5, invites people to “Make Your Love Present” and fully experience everyday life In an era of overstimulation, being fully present is increasingly rare, and “artificial intimacy”– the phenomenon in which we neglect relationships and our routines – has a direct impact on […]

“Stop talking. And do something!”: children demand COP28 negotiators for concrete actions to combat the climate crisis

“Stop talking. And do something!”: children demand COP28 negotiators for concrete actions to combat the climate crisis

UNICEF and Alana captured testimonies from children and adolescents around the world in the films of the project “The Important Stuff”. Children tell how the climate emergency has affected their lives. The films were developed with Van Leer’s institutional partner and created by Fbiz. The United Nations Conference on Climate Change meetings will have a […]

McDonald’s “We the (in)visible,” aims to give Para Sport the visibility it deserves

McDonald’s “We the (in)visible,” aims to give Para Sport the visibility it deserves

Campaign from Jung von Matt shows feats of athleticism from ‘invisible’ heroes A powerful new campaign from McDonald’s Germany and Jung von Matt SPORTS advocates for greater visibility in para sports, by portraying “invisible” feats of athleticism. In the spot, “We the (in)visible,” athletes in various disciplines such as wheelchair basketball, Para swimming, or Para athletics […]

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