Laphroaig wanted to bring more story-telling to their gifting strategy and disrupt the somewhat stuffy Scotch category, to engage & recruit new drinkers who hadn’t previously considered Islay single malts as a gift. Kicking off the project, we set out on a trip to Islay for a wander through Laphroaig’s history and provenance. Exploring the […]
Because love is messy, Essity’s kitchen roll brand Plenty is proposing that “those three words we long to hear” are in fact “I’ll clean up”. Research reveals that British couples see cleaning as a desired act of love and that partners who clean for each other enjoy stronger relationships. So, in this new integrated campaign […]
Checkatrade announce it has appointed St Luke’s as its lead creative agency following a competitive pitch. The pitch was run following an internal review after the appointment of a new CEO, Jambu Palaniappan, and new CMO Georgina Whalley in September 2023. St Luke’s was appointed after a two-way final shootout. St Luke’s will be the lead agency […]
Android partners with American comedian, writer and actress Ziwe Fumudoh to showcase how the stigma against green bubbles costs iPhone users love, through a series of real people interviews This Valentine’s Day, Android is launching a film called “Finding Love with Ziwe,” created by DAVID Miami, this time honing in on the taxing emotional cost phone […]
Costa Coffee is shaking up the winter season with an invitation to its dedicated fans and the public at large to rename its new ‘Hot Milkshake’ range for 72 hours. In a move that underlines Costa’s commitment to innovation and customer collaboration, the Nation’s Favourite Coffee Shop* has announced a new social media campaign, ‘Hot […]
Following a competitive pitch, TMW Unlimited scoops advertising and CRM business Suzuki has appointed TMW Unlimited, part of UNLIMITED, to be its integrated creative, content and CRM agency of record. Following a pitch process handled by the Observatory International, the agency will be responsible for delivering integrated creative campaigns and content across all major channels, […]
Nationwide is continuing its ‘Good Way to Bank’ commitment as its latest TV advert, delivered by NCA, shows how customers are put first when it comes to getting the most out of their savings. It is the latest move by Britain’s biggest building society that challenges the shareholder-owned banks by demonstrating its difference as a member-owned […]
As an addition to TUI Group‘s existing leisure hotel portfolio, this upscale hotel brand offers laid-back, contemporary luxury with highly tailored and flexible service. Being part of a leading global tourism group, TUI Hotels & Resorts wanted to diversify its portfolio by introducing a hotel brand that would help it enter a new segment of […]
Extraterrestrials Finally Make Contact with Distracted Earthlings By Launching a Squarespace Website Squarespace (NYSE: SQSP), the design-driven platform helping entrepreneurs build brands and businesses online, today revealed its 10th Super Bowl campaign directed by Martin Scorsese. The 30-second spot, titled ‘Hello Down There’, will run during the first half of Super Bowl LVIII on Feb. […]
Stellar line-up of celebrities will host one-of-a-kind sessions to empower young people EE, the UK’s largest subscription business, has partnered with a stellar line-up of celebrities, influencers, and experts to launch EE Learn Live, the brand’s inaugural festival of learning designed to empower and inspire secondary school students. Popping up at 180 Strand in London […]