Creatives with synaesthesia are more likely to see ‘Blue Monday’ – the third Monday in January widely regarded as the most depressing day of the year – as yellow not blue Ahead of Blue Monday on January 15, a survey of people in the creative industry with synaesthesia reveals that 80% don’t ‘see’ the word […]
Only two thirds of South West businesses have a written marketing strategy and a third don’t have a business plan new study reveals According to a new study of business and marketing leaders across the country, 39% of respondents in the South West don’t have a written marketing strategy for their business. This was significantly […]
McCrispy is now available at McDonald’s in Sweden and as the name reveals it is a burger that is crispier than ever. The crunchy sound of the burger is something McDonald’s Sweden and their creative agency NORD DDB wanted to center the launch campaign around. Together with a composer they created a classical musical tune […]
Disruptive London fitness brand Gymbox is gearing up to launch its latest out-of-home advertising campaign, illuminating what makes Londoners and their lifestyles unique. Dubbed ‘Made for London Life’, the campaign cleverly juxtaposes key aspects of London life; from dating and clubbing, to working late or the slog of daily commutes against the workouts the gym […]
An award winning independent maker of fine chocolate – Chococo has been setting the standards in ethical trade and sustainability since 2002. Inspired by the square chocolate compartments within the original boxes their once trail blazing packaging (designed by the dearly departed Karen Welman) set high standards and disrupted the category. However, over the years […]
Brand design agency, Lewis Moberly, has partnered with leading organic baby food brand, Little Freddie to create a new design system for its portfolio of products as it expands across markets and introduces fully recyclable packaging. Founded in 2014 by parents Piers Buck and Taslim Ho, the business was born from the couple’s frustration at […]
There is only one thing Italians love as much as their food, and that is football. Every match comes with its unique and magical rituals whether in a stadium, at home, or restaurant. It’s undeniable that, in Italy, the most recognized association with football is the sandwich. It is this special relationship that inspired Heinz’s […]
Pizza Hut UK, Ireland & France has expanded its leadership team by appointing Jana Ulaite as its Chief Marketing Officer (CMO). Jana brings a wealth of brand and marketing experience and will lead on ensuring brand strategy is at the forefront of marketing efforts to accelerate growth across the region. Prior to joining Pizza Hut, […]
Publicis•Poke’s new work for Renault UK, ‘renault. rethink.’, is a brand campaign asking the UK to rethink the role that cars can play in our collective future. A collection of bold, colourful and confident executions, each reflects Renault’s four key pillars; E-Tech, connectivity, safety and sustainability. They showcase the game-changing engineering, design and technology in […]
A celebration of ‘The Great Indoors’ Exercising in winter is often a toss-up between overcrowded and soulless gyms, or getting caught in bad weather. Going against the begrudging ‘new year, new you’ clichés of January, Third Space is maximising its extensive training spaces and luxury facilities to bring the outdoors in, with a new campaign […]