“Stop talking. And do something!”: children demand COP28 negotiators for concrete actions to combat the climate crisis

“Stop talking. And do something!”: children demand COP28 negotiators for concrete actions to combat the climate crisis

UNICEF and Alana captured testimonies from children and adolescents around the world in the films of the project “The Important Stuff”. Children tell how the climate emergency has affected their lives. The films were developed with Van Leer’s institutional partner and created by Fbiz. The United Nations Conference on Climate Change meetings will have a […]

McDonald’s “We the (in)visible,” aims to give Para Sport the visibility it deserves

McDonald’s “We the (in)visible,” aims to give Para Sport the visibility it deserves

Campaign from Jung von Matt shows feats of athleticism from ‘invisible’ heroes A powerful new campaign from McDonald’s Germany and Jung von Matt SPORTS advocates for greater visibility in para sports, by portraying “invisible” feats of athleticism. In the spot, “We the (in)visible,” athletes in various disciplines such as wheelchair basketball, Para swimming, or Para athletics […]

HARIBO encourages the nation to see the funny side when mishaps happen in its festive campaign.

HARIBO encourages the nation to see the funny side when mishaps happen in its festive campaign.

HARIBO – the UK’s number one sweet maker – has raised the game this Christmas by launching a multichannel PR and marketing campaign to help people across the UK and Ireland see the funny side of festive mishaps, reminding them that Christmas doesn’t need to be perfect. The ‘Hand Them HARIBO’ campaign puts the brand’s […]

The first parking app in space. A global campaign from EasyPark Group

The first parking app in space. A global campaign from EasyPark Group

EasyPark Group has, for the past 20 years, been leading parking innovation and smart mobility, transforming traditional systems to modern and convenient solutions. All with the mission to make cities more liveable. For 2023 they wanted to broaden the scope, making not only cities, but Earth more liveable. During 2023 there had been an unusually […]

Increasing the odds: DX success comes in the form of a three-legged stool says 438’s Andy Whitmore

Increasing the odds: DX success comes in the form of a three-legged stool says 438’s Andy Whitmore

Success comes in the form of a three-legged stool, says Andy Whitmore of 438 Marketing A new study has been released exploring how employee engagement campaigns can help improve the odds of successful digital transformation by more than two and a half times, from 28 percent to 73 percent1, a claim made by Saïd Business […]

You won’t love your printer. But you can hate it less. HP turns printer hate into print solutions

You won’t love your printer. But you can hate it less. HP turns printer hate into print solutions

Ever felt printer rage? HP not only heard you but decided to tackle it head-on. In collaboration with AKQA and HAMLET, HP introduces “Made to be less hated”, a bold campaign for its print solutions acknowledging the universal disdain for printers. Fail-proof installation with the HP Smart app, self-healing WiFi, Instant Ink delivery and low-cost […]

TESCO IRELAND HELPS A NEIGHBOURHOOD ‘BECOME MORE CHRISTMAS’ IN HEARTWARMING FESTIVE SURPRISE.

TESCO IRELAND HELPS A NEIGHBOURHOOD ‘BECOME MORE CHRISTMAS’ IN HEARTWARMING FESTIVE SURPRISE.

The campaign, created by BBH Dublin, highlights the community work of one man and how his neighbours came together to return the favour with a spectacular light show Every neighbourhood has that one person who takes their Christmas decorations to a different level. In a local community in Palmerstown, Dublin, one man has been lighting […]

SPECSAVERS BREATHES NEW LIFE INTO THE WORST PERFORMING GRASSROOTS FOOTBALL TEAM WITH EARNED-FIRST CONSUMER CAMPAIGN – SPECSAVERS’ BEST WORST TEAM

SPECSAVERS BREATHES NEW LIFE INTO THE WORST PERFORMING GRASSROOTS FOOTBALL TEAM WITH EARNED-FIRST CONSUMER CAMPAIGN – SPECSAVERS’ BEST WORST TEAM

Specsavers teams up with Harry Redknapp to breathe new life into a struggling grassroots football club as part of its earned-first consumer campaign, Specsavers’ Best Worst Team. The high street optical and audiology brand – known for its award-winning reactive social media strategy in the football space – brings back its Best Worst Team campaign […]

Front-page ad without a logo nor product – just trust in an iconic brand Karl Fazer uses the power of its distinctive blue colour in a minimalistic ad

Front-page ad without a logo nor product – just trust in an iconic brand Karl Fazer uses the power of its distinctive blue colour in a minimalistic ad

Karl Fazer chocolate is loved by many in Finland, and one of its most distinctive features is its blue colour. December 6th marks the 106th Independence Day of Finland and to honour the approaching milestone Karl Fazer chose to highlight “Blue Moment” in the creative execution. With a minimalistic front-page ad, the brand trusts its […]

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