Human and JanSport Create Global Back-to-school Campaign for Gen Zers Who Seek Value

Human and JanSport Create Global Back-to-school Campaign for Gen Zers Who Seek Value

Full-service digital agency Human has launched “Always With You,” a global back-to-school campaign for America’s favorite backpack company, JanSport. The multimedia project is running until September 4. The agency won the JanSport business in 2022. The work will run on paid media, organic social—including TikTok, Instagram, Facebook, and YouTube—and a media event in New York. […]

FSU Enrolls The Republik For Awareness Campaign

FSU Enrolls The Republik For Awareness Campaign

With unmatched grit, determination and service Fayetteville State University, an original Historically Black College and University (HBCU), has seen generations through to achieving betterment in their lives. But not enough is understood about FSU in the community… even though so many on-campus opportunities exist.  So when FSU needed a brand refresh and increased visibility for […]

Without Partners with Sodexo to Support Modern Recipe 2.0 Brand Launch

Without Partners with Sodexo to Support Modern Recipe 2.0 Brand Launch

This endeavor set out to create a modern and energizing employee experience for today’s flexible workplace Without, a brand design studio based in London, recently partnered with Sodexo, a global, Fortune 500 company that specializes in sustainable food and valued experiences. Without supported Sodexo’s vision of reimagining Modern Recipe, one its flagship food experience brands. […]

“The Most Immersive Experience is Reality”: New Campaign for the Region of Valencia tourism invites us to enter a digital world

“The Most Immersive Experience is Reality”: New Campaign for the Region of Valencia tourism invites us to enter a digital world

New technologies, artificial intelligence, virtual friends and increasingly immersive video games are taking us further and further away from reality. Faced with this paradigm, the latest campaign of the Region of Valencia shows real places, activities, experiences and moments. The new campaign developed by Serviceplan Spain encourages tourists to have unique, unfiltered experiences, while reflecting […]

Humanaut Gives Garden of Life’s Vitamin Code Gummies the Michelin Star Treatment

Humanaut Gives Garden of Life’s Vitamin Code Gummies the Michelin Star Treatment

Advertising agency and brand production studio Humanaut has created two videos to support the launch of client Garden of Life’s Vitamin Code gummy products. Garden of Life is the #1 brand in the natural products industry. The agency created two 15-second spots that will begin airing August 14, one for the brand’s Women’s Multivitamin and the other […]

RSPCA appoints AMV BBDO as its new creative agency

RSPCA appoints AMV BBDO as its new creative agency

Appointment follows competitive pitch run by AAR The Royal Society for the Prevention of Cruelty to Animals (RSPCA), the world’s largest animal welfare charity, has appointed AMV BBDO as its new creative agency of record. Founded in 1824, the RSPCA has been changing animals’ lives for nearly two centuries through its pioneering animal rescue work, […]

Cringeworthy comms according to Gen Z employees

Cringeworthy comms according to Gen Z employees

“Generation Z, born between the mid-1990s and early 2010s, is entering the workforce with its unique set of expectations and preferences’ says 438 co-founder Andy Whitmore. “What this generation of digital natives isn’t expecting are the outdated methods that so many large, and supposedly ‘forward thinking’, innovation-led organisations are still adopting to ‘engage’ with them […]

Currys showcases how its tech experts go above and beyond in new brand platform “Beyond Techspectations”

Currys showcases how its tech experts go above and beyond in new brand platform “Beyond Techspectations”

Set to take the brand to an exciting new place in communicating their tech expertise, Currys has announced the launch of a new brand platform called “Beyond Techspectations”. Created by AMV BBDO with media strategy developed by Spark Foundry, the aim of “Beyond Techspectations” is to show how Currys goes above and beyond in everything […]

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