Danish Beer Brand Ceres launch ‘Our Street’, a TV and social campaign in celebration of their 60th Birthday. Running across Italian TV channels and Ceres Social channels from today, the new campaign which was created by independent creative agency DUDE is the antithesis of the typical glossy beer advert. ‘Our Street’ remains true to Ceres’s […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – announce the Jury Chairs for the 25th edition of the awards. The Awards Programme recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to […]
Creative ad agency Barrett Hofherr and production company Only Today (Portland) have teamed to produce a PSA for Asian American and Pacific Islander Heritage Month (APIHM), which brings awareness to and aims to fight Asian American hate. Attacks on Asian Americans increased drastically during the pandemic. The spot debuts in May, which is APIHM. Director […]
Reinvented for a new generation of travellers with a slick rebrand and ad campaign Eurotunnel Le Shuttle, the popular cross-channel car rail service connecting the UK and France, today announced a major rebranding initiative supported by a new ad campaign. Effective immediately, the service will now be known as LeShuttle, with a renewed focus on […]
Creative Agency FRED & FARID Los Angeles and Fashion photographer Hans Neumann direct the new campaign which explores a unique, sensorial approach to advertising that epitomises the essence of Edelweiss Edelweiss, the HEINEKEN owned premium wheat beer brand, introduces the second chapter of its “Feel the Alps” platform, with creative agency FRED & FARID Los […]
Kerrymaid, the professional dairy brand developed by chefs for chefs, has appointed Clarion Communications as its UK PR agency to carry out its B2B marketing solutions. Clarion’s B2B division, which includes clients Unilever, Tate & Lyle and Jacobs Douwe Egberts, to name but a few, secured the contract in a non-competitive process, having demonstrated its […]
New campaign designed to recruit Gen-Z, brings to life the transformative effects of Lynx Africa, and proves it will keep users feeling ‘fresh as fresh’ with the GOAT of fragrance Lynx, the UK’s largest male fragrance brand is back and shaking things up with a brand-new ATL campaign to recruit the next generation of Lynx […]
Boundless Brand Design has partnered with Royal Salute, the master of exceptional aged Scotch whisky, to mark the start of a new era of contemporary monarchy with a precious limited-edition expression, the Royal Salute Coronation of King Charles III Edition. Since its inception, Royal Salute has honoured the British Monarchy and marked significant milestones with […]
By: Kyle Tsuchiya – Senior Strategist , Barrett Hofherr Every Strategist Needs a Hobby Brand architectures, brief templates, perceptual maps… All essential tools for strategists like myself to have stockpiled in their personal Dropbox. But an equally imperative tool we don’t talk about enough is a hobby. Something to do besides sitting hunched over at […]
Continuing with the brand platform ‘A Little Design’, Habitat have injected a visual representation of just how good those finishing touches around the home can make you feel. The campaign uses illustrations, created by Katy Wang, mixed with live footage, shot by James Papper at Blinkink and photography by Paul Kalver at Making Pictures, to […]