Influencer-led social-marketing agency Joybyte has won AOR duties for female-founded, family-run accessories brand HOBO Bags after a pitch. The agency will break its first work for the brand later this month. Joybyte will handle social-media management for the brand and engage across IG, TikTok, and Facebook with Joybyte’s fully managed organic social media program. Duties will include the creation […]
Bray & Co. and NOVUS bring innovative, localized, data-centric approaches Fidium Fiber, named one of CNET’s Best Internet Providers in 2024, has partnered with Bray & Co. as its Creative Agency of Record and NOVUS as its Media Agency of Record to amplify its brand and drive its ambitious growth strategy. These strategic partnerships support Fidium’s goal to become the internet provider […]
NatWest has today unveiled its latest ad campaign that focuses on supporting young people to grow their money confidence. The campaign, created by their lead strategic and creative agency, T&Pm, brings to life the feel-good-factor of taking action with finances and nods to the successful ‘Tomorrow Begins Today’ brand platform. The new campaign empowers young people whilst […]
Allegra, a global leader in allergy relief from Opella, is redefining the category through a magical collaboration with the highly anticipated live-action film, Disney’s Snow White, coming to theaters March 21st. Launching in 15 markets worldwide, Allegra’s adult-targeted campaign is poised to show the world how Allegra can help transform allergy season into “happily ever after”. […]
“David Dickinson’s Refurb Phone Deals” challenges the nation’s hesitation about refurbished phones, showcasing their top quality and unbeatable savings Trouble Maker, the creative agency for challenger brands, has launched a bold new campaign for iD Mobile, one of the UK’s fastest-growing mobile virtual network operators (MNVO), featuring legendary TV presenter and national treasure David Dickinson. The campaign, […]
When the world says new, we say New Again Vinted, Europe’s leading second-hand fashion marketplace and the go-to destination for all kinds of pre-loved items, is today announcing the launch of its first-ever brand platform, ‘New Again.’ This evolution strengthens Vinted’s identity in the second-hand market while paving the way for expansion beyond clothing. The refined […]
One of Ireland’s leading energy providers cements their commitment to sustainability and savings with the launch of SMART plan suite Bord Gáis Energy, the energy provider serving over 730,000 residential and business customers across Ireland, has launched its most significant recruitment campaign to encourage consumers to switch to a SMART plan with the launch of […]
Harry Redknapp has returned, alongside new guest coach Luke Littler for a third season of Specsavers’ Best Worst Team YouTube series, this year in partnership with Spotify and The Rest is Football podcast. The launch of a third season of the six-part YouTube content series aims to connect new and younger audiences with Should’ve Gone to […]
The news comes via AdForum’s Business Creative Report, the definitive ranking of the world’s most awarded ads. For the second year in a row, Michelob Ultra and FCB New York score the world’s most awarded campaign – this time with the groundbreaking “Dreamcaster”. Now in its eighth year, the Business Creative Report is a unique […]
Creative agency, BMB has unveiled a chocolate box packed with honesty – in addition to delicious sweet treats – for the most romantic day of the year, Valentine’s Day. “Love, sweet love” is full of tasty chocolates, accompanied by a menu that says it like it is. It was created in response to the human […]