Nothing packs a punch like nature and Original Source’s new campaign by Fold7, Nature Hits Different, delivers the same hit of energy that’s bottled up in every Original Source shower gel. The campaign, aimed at 18-44 year olds who are low on mental and physical energy, is Original Source’s first major creative campaign since 2019, and […]
Agency Little BIG Engine Revels in Opportunity to Use Humor in Creating New Brand Character With almost 900 shoe brands in the U.S.—and a lot more across the globe—it’s safe to say that footwear sales is one of the most competitive categories on the planet. Consequently, shoe brands need to pull out all the stops […]
SMARTY, the SIM-only mobile network owned by THREE UK, launches the next instalment of its ‘Less Malarkey, More SMARTY’ campaign on 3rd March. Developed by The Gate, MSQ’s award-winning brand and customer experience creative agency, the fully integrated campaign features two new spots alongside out-of-home, radio, social media, and customer experience activations. Media planning and […]
—Designer Marco Rambaldi Showcases the Luxury of envy™ Apple on the Catwalk— envy™. It’s not an apple, it’s an experience. Luxury took a delectable bite out of Milan Fashion Week 25/26. envy™, the premium super sweet apple cultivated in Italy in South Tyrol and other countries around the world, made a striking statement as the […]
Pioneering luxury travel company Abercrombie & Kent has revealed a complete brand overhaul. The refresh captures founder Geoffrey Kent’s spirit of adventure—a spirit that has driven A&K since its founding in 1962—while embracing a beautifully elevated aesthetic designed for the discerning modern traveller. A new tagline, Life, Well-Travelled, speaks both to the idea that travel gives […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
Independent creative network by The Network have added international agencies in strategy and client leadership to their global network capabilities. Strategy powerhouse CPH Strategy and client leadership agency Pangea are the latest to join by The Network, the growing multi-national network with a shared ownership model, meaning it is owned solely by independent agencies. Founded by brand and business strategist expert Susanne Lund, […]
Wall’s, the iconic ice cream & frozen dessert brand will work with the agency to drive a fresh, social-first campaign for 2026 and onwards. Unilever has appointed 180’s Amsterdam office to its creative roster for the Wall’s ice cream brand, following a competitive pitch process. 180 will be joining other Omnicom agencies on the Unilever […]
The Many has announced their partnership with OTOKI, the proud owner of Korea’s #1 food brand across 31 categories and a food manufacturer established in 1969. The agency will collaborate with the brand to officially launch its new campaign in the U.S., starting with Jin Ramen’s new creative content starring BTS’ Jin. This marks the first global campaign to feature the […]
LinkedIn has unveiled its new social-first campaign, ‘Got Itchy Feet?’ by VCCP to help young professionals navigate the UK job market and find their next opportunity with more confidence and ease. The new campaign focuses on the unique career aspirations of young professionals, helping those at the beginning of their careers discover job opportunities that truly match their needs […]