Magical experiences cost-less this spring with Priority from O2’s campaign by tms

Magical experiences cost-less this spring with Priority from O2’s campaign by tms

tms has launched a new spring campaign for Priority from O2, to make it even easier for their Priority members to make magical memories this April, without breaking the bank. Kicking off the spring season, this noise-making campaign aimed at Virgin Media O2 customers encourages Priority membership sign-ups through savings on days out, restaurant partnerships […]

Ad industry wants to confront ultra-orthodox extremists

Ad industry wants to confront ultra-orthodox extremists

Hidden Portraits: fighting years of vandalism against women in Jerusalem with daring Out of Home campaign Cloudfactory from Amsterdam and Blue Oyster Media and Adler Chomski, both from Tel Aviv, created a ‘Trojan Horse’ for Israel Women’s Network and JCDecaux Israel: They made a mosaic image of Israeli actor Tsahi Halevi representing the portraits of […]

Star Pubs & Bars and St Luke’s show how pub licensees can make their mark with their pub business

Star Pubs & Bars and St Luke’s show how pub licensees can make their mark with their pub business

Star Pubs & Bars is empowering licensees to create pubs with passion and personality, showing pub licenses that anything is possible if they have the right backing in place. The B2B campaign created with St Luke’s has been produced for Star Pubs & Bars, the pub business of HEINEKEN UK, and aims to recruit more people to lease […]

RED RUM RIDES AGAIN 50 YEARS AFTER FIRST GRAND NATIONAL VICTORY

RED RUM RIDES AGAIN 50 YEARS AFTER FIRST GRAND NATIONAL VICTORY

*Hologram Tribute To Legend As Rummie Tops Racing Fans’ Poll Fifty years on from his first Grand National victory at Aintree racecourse, the legendary figure of Red Rum was seen once again in Liverpool, when appearing in hologram form in front of the iconic Royal Liver Building on the city’s waterfront. The cutting-edge tribute to […]

TENA goes behind closed doors to show the unseen reality of family carers in new powerful global campaign

<strong>TENA goes behind closed doors to show the unseen reality of family carers in new powerful global campaign</strong>

In #NoLoveLikeIt, developed by AMV BBDO, leading incontinence brand shines a light on the different experiences of caregiving to encourage greater support Around one in ten people already look after a loved one1, yet new research conducted by Essity owned incontinence brand TENA reveals that only 50% of people who provided extended family care considered […]

Movement Strategy Turns Traditional Collectors to Enthusiastic New Fans, Earning Unprecedented Sellout of DC’s ‘Superman’ #1 Digital Comic Book

<strong>Movement Strategy Turns Traditional Collectors to Enthusiastic New Fans, Earning Unprecedented Sellout of DC’s ‘Superman’ #1 Digital Comic Book</strong>

Forging a new path for NFTs, social agency helps a digital collectible of the legendary comic sell out in 20 minutes, becoming one of the hottest digital comics on the market Originally released in 1939, DC’s ‘Superman #1’ remains a landmark comic book title featuring one of the world’s most enduring fictional characters. Worth anywhere […]

Stiff competition: Viagra, cheese, cereal, and Gymbox team up for one of the weirdest adverts you’ve ever seen

<strong>Stiff competition: Viagra, cheese, cereal, and Gymbox team up for one of the weirdest adverts you’ve ever seen</strong>

The world of advertising has brought us some weird collabs over the last few years from Creme Egg mayonnaise to the infamous Weetabix and baked beans. This latest combo might be the weirdest of the lot. In what’s being dubbed “the world’s first quadruple collab” four brands with nothing in common have teamed up to […]

Plain water sucks. 23-yr old brand Wyler’s Light appeals to younger consumer in new ad campaign.

<strong>Plain water sucks. 23-yr old brand Wyler’s Light appeals to younger consumer in new ad campaign.</strong>

Denver-based Indie Agency Good Conduct’s First Creative and Strategy Work for the Brand Focuses on Reaching New Audiences with CTV, Social, Print, and OOH Wyler’s Light new creative campaign highlights the idea that plain water is just that— plain. While it may be what the doctor ordered, plain water isn’t very exciting. The campaign was […]

Autocorrected Pay Gap: National campaign launches to correct bias of Britain’s ethnicity pay gap

Autocorrected Pay Gap: National campaign launches to correct bias of Britain’s ethnicity pay gap

Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Their latest campaign taps into this insight to help correct the pay gap between ethnicities. Their national ‘Autocorrected Pay Gap’ campaign is now live across multiple locations in […]

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