In the heartwarming TV advert, two old friends embark on a journey, showcasing the delicious flavours of the festive Taste the Difference and Sainsbury’s ranges In a TV first, real-life Sainsbury’s colleague ‘Sophie’ is featured alongside lovable character the Big Friendly Giant (the BFG) The 60” is set to premier on TV at 20.15, during […]
With the festive season fast approaching, online retailer Very is using the power of creative consistency to maximise impact via its marketing. At the heart of this strategy is bringing back its much-loved and highly effective flamingo-filled Christmas creative. The insight-driven campaign, developed in partnership with The Gate in 2023, launched the brand’s fun and flamboyant […]
Today, John Lewis launched the second campaign in its trilogy. ‘Give Knowingly’ celebrates the wisdom and wise choices of its customers, as they search for the perfect Christmas gift for their loved ones. It reinforces John Lewis as the home of gifting and showcases the breadth of the retailer’s offer. It’s the second chapter of […]
The gaming season for sports fans has officially begun. Thanks to new technology and the advancement of in-game features for 2025, football fans can create their dream team with current or fantasy players, and commentators will now announce the names of all players – no matter whether they’re a huge star or on the bench […]
Creative studio CONVICTS has produced “The Island School: A Coming of Age Story,” a documentary short about an educational program in the Bahamas created as a solution to the mental health and social challenges facing today’s hyper-plugged-in youth. It is the first installment in a broader documentary series that will explore youth development in the 21st century. […]
Colorado-based creative agency Fortnight Collective is back with an updated version of its Votex campaign that encourages people to vote to defend reproductive rights through a parody tampon ad. Like its 2022 voter registration push featuring the same product, the campaign includes boxes designed to look like tampon packaging and instructions on how and where to vote. […]
Rafael Nadal stars a launching campaign for Vivo, one of the most sustainable companies in Brazil, with focus on the B2B target. The goal is to boost the brand’s presence in the corporate market all over Brazil. With the concept “Vivo. Your company goes digital with our partnership”, developed by the agency GALERIA.ag, the campaign features Nadal with […]
Be Afraid, Be Very Afraid…. ….of the Holiday Reaper In 2022 and 2023, less than 40% of the UK workforce took all of their annual leave allowance. In a recent survey, WeRoad found that a significant portion of workers are unclear about their company’s policies regarding unused vacation days, potentially leading to lost holiday time […]
30 years after the iconic “Dancing Man” ad, Guinness introduces a playful stop-motion film to showcase its innovative Nitrosurge device and cans Guinness is inviting more people to experience the joy and communion of a perfect pint at home with its new campaign, “Dancing Can,” a modern nod to the beloved 1994 “Dancing Man” ad. […]
LinkedIn launches an episode of its latest social-first campaign, “Know-How That Sticks”, in partnership with integrated agency VCCP London. The three social-first films aim to target Gen Z and bring awareness to the platform’s newly implemented immersive video ’ feature. This feature offers short-form, authentic content focused on delivering valuable tips, insights, and industry news, helping professionals […]