CUSTOMERS CAN PAY FOR DECATHLON SPORTS GEAR BY PICKING UP LITTER

CUSTOMERS CAN PAY FOR DECATHLON SPORTS GEAR BY PICKING UP LITTER

In an initiative developed with AMV BBDO, customers can pay for renting bikes, paddleboards, camping gear and more by collecting rubbish this September Decathlon is an official partner of World Cleanup Day and aims to collect over 5,000 pieces of rubbish in partnership with UK environmental non-profit Planet Patrol over a two-week period In celebration […]

Beers With Friends Seeks to Disrupt Existing Behavior with New Campaign for DIG

Beers With Friends Seeks to Disrupt Existing Behavior with New Campaign for DIG

Dinner Deserves Dinner DIG, a fast-casual restaurant serving seasonal, scratch-cooked comfort food, furthers its vision to reinvent American home cooking for the 21st century by launching a new brand campaign along with a recipe from its new dinner menu. Created by Beers With Friends during a 5-day ideation sprint called a “Beer Run,” the work is a […]

KNORR £4M CAMPAIGN FEATURES FRED SIRIEIX TO SERVE UP RECIPES FOR ROMANCE

KNORR £4M CAMPAIGN FEATURES FRED SIRIEIX TO SERVE UP RECIPES FOR ROMANCE

Knorr, the number one stock brand¹, is investing in a £4 million campaign for its new Red and White Wine Stock Pots. The campaign, Give Your Date Night More with Knorr, is fronted by new brand ambassador, Fred Sirieix. The investment includes a brand-new TV ad, OOH placements and social media outreach across YouTube, Instagram, Facebook, TikTok […]

Toronto Raptors Celebrate 30th Anniversary with Film Honoring Their Outsider Spirit

Toronto Raptors Celebrate 30th Anniversary with Film Honoring Their Outsider Spirit

‘Raptors Outside’ is created by Paris agency Yard and directed by Ludo Gontrand through HAMLET NBA team, Toronto Raptors have launched a film honoring their ‘outsider spirit’ for their french fans in celebration of their 30th anniversary year. Currently the only Canadian team in the American NBA, ‘Raptors Outside’ is a bold film which reflects […]

Gymbox’s latest OOH stunt challenges Londoners to keep up

Gymbox’s latest OOH stunt challenges Londoners to keep up

Gymbox, the London gym group shaking up the workout world, has partnered with independent creative agency Pablo to create an OOH activation challenge that encourages Londoners to work out. Pablo was tasked with bringing to life the gym’s philosophy of ‘Anything Goes’ – a belief that working out should be as fun as going out. In this […]

Ex Gleam CEO Dominic Smales launches GloMotion studios

Ex Gleam CEO Dominic Smales launches GloMotion studios

Dominic Smales and Simon Goodman launch world first audience led entertainment creator studio GloMotion Studios GloMotion Studios, founded by industry trailblazers Dom Smales and Simon Goodman, officially launches today and has appointed digital branded content and marketing expert Chris Davis as Commercial Director. The studio aims to revolutionise the creator economy by packaging top creators […]

CTV’S UNSTOPPABLE RISE: NEW STUDY BY SHOWHEROES GROUP AND KINESSO REVEALS KEY TRENDS IN VIDEO AD ENGAGEMENT ACROSS EUROPE

CTV’S UNSTOPPABLE RISE: NEW STUDY BY SHOWHEROES GROUP AND KINESSO REVEALS KEY TRENDS IN VIDEO AD ENGAGEMENT ACROSS EUROPE

ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. “The study, titled “Why CTV Reigns Supreme in the Attention Economy: Part 2,” is a follow-up to ShowHeroes’ acclaimed 2022 […]

Programmatic DOOH adoption rate expected to increase in the UK to 36% in the next 18 months

Programmatic DOOH adoption rate expected to increase in the UK to 36% in the next 18 months

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]

Virgin Active calls out ‘toxic wellness’ in its first-ever global campaign from We Are Pi

Virgin Active calls out ‘toxic wellness’ in its first-ever global campaign from We Are Pi

Virgin Active is calling on people to “Leave the cult, Join the club” and rebel against the toxicity of the wellness industry in a new global campaign. The edgy and provocative debut work for Virgin Active by Amsterdam-based agency We Are Pi ntroduces a new brand direction that calls out the superficiality and fakeness. It highlights […]

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