Guinness has launched its latest campaign heroing the brand’s iconic harp, creating a modern and fresh perspective of one of the brand’s most distinctive assets, crafted in partnership with AMV BBDO. Launched through an evocative OOH campaign, ‘LoVely’, presents a new expression of ‘Lovely Day for a Guinness’ – the brand’s iconic and timeless advertising […]
John Lewis has today launched an original entertainment series, ‘Gift List.’ Hosted by broadcaster and presenter Angela Scanlon. ‘Gift List’ will lift the lid on how the nations’ favourite celebrities approach gifting. Available on Youtube, johnlewis.com and via Spotify and Apple podcasts, the new series will comprise six episodes, released every three weeks. Created in partnership with […]
Tiger® Beer has launched a brand campaign that challenges conventional ideas of courage, framing it not as something extraordinary or reserved for the fearless few, but as an inner strength people already carry within. Created in partnership with LePub Singapore, the campaign comes to life through a cinematic hero film introducing Tiger’s new creative idea, […]
It’s the question that no other brand in the snack aisle will dare to ask: what if a choir devoted itself to singing about an exceptionally large meat stick? FATTY, the over-sized, smoked meat stick brand from Conagra Brands, Inc. (NYSE: CAG), in partnership with its creative agency, Denver-based Grit, has launched a new social, digital, […]
Outdoor lifestyle brand Sunski has launched a new SPF line, supported by a brand identity and platform developed by TUX Creative House, marking the company’s expansion from sunglasses into the broader sun protection category. The work, which is now live across the U.S. market, included brand strategy and positioning, product strategy, visual identity, packaging design, and the creation […]
Burger King® UK is tackling the nation’s decision fatigue with the launch of the UK’s first ‘Decision-Free Drive-Thru’ – with just one thing on the menu, for customers who want it all without having to choose: the Burger Buddies 3-piece box, which features smaller, snackable versions of three of its most iconic burgers: the Whopper®, […]
CreatorOS, the creator marketing platform that has powered campaigns for brands including McDonald’s, Three, Crocs, Subway and Channel 4, today announced it has rebranded to Nutcake. Following the recent launch of its AI-powered assistant with the same name, the company is bringing its entire offering under one name. CreatorOS established its infrastructure for end-to-end creator […]
Audi & BBH London create a mesmerising spectacle with ‘After Dark’, that sees the Audi e-tron range skilfully evade security to get onto the Silverstone race track. A new epic creative spot for Audi’s fully electric e-tron range celebrates quiet confidence as a powerful asset, steering the e-tron away from the category norms back to […]
The Iconic QSR Franchise Asks Fans to Swear Off Other Chicken Sandwiches, Stoking Fast-Food Rivalries on Instagram Seven years after a viral tweet ignited a nationwide chicken sandwich frenzy dubbed the “Chicken Wars,” A&W Restaurants and its agency of record, Cornett, are turning the brand’s long-awaited debut into a loyalty test—inviting fans to officially declare their allegiance in […]
New spots from Signal Theory and SixTwentySix prove pecans are surprisingly snackable in life’s everyday moments The American Pecan Promotion Board (APPB) is bringing back its “Surprisingly Snackable Pecans” campaign for a third round, once again teaming with ad agency Signal Theory and creative studio SixTwentySix. The new spots keep the campaign’s signature comedy going, highlighting the everyday moments when […]