‘Love London’ is the latest chapter of the Mayor’s Let’s Do London tourism initiative and highlights some of the many things to love about life in the capital A takeover of Piccadilly Lights, posters, cinema, radio, outdoor and social media adverts will carry a love letter to the city as people are urged to ‘make […]
impact.com, in partnership with WARC, examines how the pandemic-driven growth of influencer marketing has accelerated influencers’ role in the consumer journey
impact.com, the leading partnership management platform, in partnership with WARC, an international marketing intelligence company, today released an in-depth research report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships. The […]
by The Network takes us on a visual pub crawl through 30 years of Liverpool FC fandom
This season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC, the longest partnership in Premier League history. In celebration of this, Carlsberg are launching a multi-channel campaign across 26 markets worldwide, with creative born of a truly collaborative global effort from by The Network partners Worth Your While, SMALL, The Council and Drive Studios. The campaign is spearheaded by a hero film […]
The humble potato stars in a new campaign breaking this week for Waitrose exploring how the meaning of ‘British’ has evolved – the first work to go live created by young people through Create Not Hate’s innovative new programme with the John Lewis Partnership. Inspired by the insight that there’s more that unites than divides […]
‘One Heck of a Flavour’ offers a sizzling sonic that sausage-lovers won’t forget
Sonic branding agency DLMDD has created a sizzling new sonic identity for Heck, the UK’s favourite sausage brand, producing a tasty tune that gets to the meat of the brand. ‘One Heck of a Flavour’ reflects Heck’s “rural lifestyle meets urban attitude” ethos, offering a catchy, quirky and energetic sound to appeal to its broad customer base. […]
BMW China x Interone: 17 years & more to come
The BMW Group China has once again selected Interone China to manage its Digital Creative Business. Following an impressive 17-year relationship the two recently decided to renew their vows. The BMW Group China selected Interone China to continue as their digital creative agency after a competitive round of pitching against five other agencies. Under the new contract, Interone will handle all digital marketing campaigns and digital […]
Vivaldi, the leading independent global business and brand transformation firm has announced the appointment of Michael Monheim as Partner, Media & Entertainment. Michael’s role will involve working with the consultancy’s existing roster of companies and growing its portfolio in the media & entertainment space on brand, business growth and transformation. Formerly the Vice President of […]
St Luke’s has won the recent pitch held by Heathrow to fulfil the role of Lead Strategic Creative Agency. The final stage of the tender process involved four agencies and was supported by The Observatory International. St Luke’s will work across multiple areas of Heathrow: from Brand and Travel to Product & Services marketing, to help drive […]
Sonic logo created by world-leading composer Guy Farley to embody the Cadbury brand in sound
DLMDD, the specialist sonic branding agency, has produced the new sonic logo for Cadbury, to emblemise the brand and its iconic line ‘There’s a Glass and a Half in Everyone.’ DLMDD worked with composer Guy Farley who wrote the new audio logo for Cadbury on a one of a kind 1895 Steinway piano. Farley is […]
Dettol’s new campaign ‘Let Life Flow’ created by McCann London gives consumers the confidence and satisfaction of a job well done, in a relatable and engaging way. ‘Let Life Flow’ aims to represent the natural chaos of home life, with sound design acting as the focal point of the story, informing how and what was […]