• 70-year-old TikTok star Gramps and "Robogirl" Beyza Mokka embody ‘Can do’ attitude in new O₂ spot
• Film directed by Solomon Ligthelm features music composed by RIN and Schmyt, who also star
O₂ Telefónica Germany and Serviceplan Bubble have jointly developed a major integrated campaign. The new campaign is centred around the O₂ can do’ philosophy of the brand, and the ‘can do’ tagline is featured in all elements of the integrated campaign, which can be seen online, on German TV, cinema, print, audio, (D)OOH, social media, […]
Waitrose is today launching its new brand expression – Food to Feel Good About. This will be an integrated brand campaign highlighting quality, taste, ethics and value, to celebrate food that makes a positive difference. The new brand campaign supports our ambition to go further in our ambition to give animals a better life and […]
In conjunction with Lumen, TVision set to expand its panel to the United Kingdom
TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement. When combined with Lumen’s digital measurement, this […]
McDonald’s MONOPOLY (the UK’s biggest prize promotion) is back and for its 16th year, The Marketing Store and McDonald’s are ramping up the excitement by giving customers even more of what they love with the new Double Peel. Customers have always loved the on-pack peel, however this year, instead of peeling to reveal a potential […]
UK Top 10 motor retail group JCT600 is putting some extra fun into packing cars for travel and holidays with a new online game that will also keep car passengers of all ages entertained on long journeys. Car Boot Carnage was designed and built by JCT600’s long-term digital agency partner Code Computerlove to help position […]
Clairol, the expert at-home hair colour brand, has today announced a partnership with Channel 4’s hit show First Dates, celebrating the importance of finding your perfect match, whether it’s for dating or hair colour. Find Your Perfect Match will feature the well-known First Dates talent, Cici Coleman and Daniella Kalita, discussing how they have found […]
Werkhouse is a weekend studio experience aimed at early-career creatives – designed as a deep dive into the creative and interpersonal skills required to succeed in a design studio. It actively welcomes applications from anyone over 18 years old looking to pursue a career in the design industry, regardless of whether they are self-taught or […]
- New report from Gekko carried out by YouGov sees 66% cut spending on non-essential considered purchases and 43% on essential items during the cost of living crisis
- Budget (69%) and durability (52%) top factors now driving sales in consumer technology
- Nearly half (48%) would switch brands for considered purchase items
The cost of living crisis has had a dramatic impact on consumer spending with brands needing to focus on value and the longevity of their products to win customer loyalty. These were some of the key findings from a new research report by marketing agency Gekko. The survey of 2,165 British respondents carried out by […]
Tesco Mobile has launched a new nationwide campaign across TV, radio, print, social, as the helpful network continues to help customers spend less on their phone bills. Launching today, the campaign is the next chapter in Tesco Mobile’s creative platform Supermarket Mobile, as the network continues to fight on the side of customers and bring […]
Many of us have enjoyed Candy Crush Saga. In fact, it’s estimated that there have been over 3 billion downloads of the game since it launched in 2012, and millions of people are still playing it every day on their phones. Whether you’re commuting, queuing, or waiting for the bus, it’s a game that you […]
