Trust-Enhancing Marcomms Are Paramount For Martech Service Providers Seeking To Capitalise On Budget Growth And Urgency
Trust-Enhancing Marcomms Are Paramount For Martech Service Providers Seeking To Capitalise On Budget Growth And Urgency
Impact Announces $150 Million Funding at a $1.5 Billion Valuation to Accelerate Global Growth and Power Productive Partnerships
Leading partnership management platform also surpasses $100 million ARR
Impact Announces $150 Million Funding at a $1.5 Billion Valuation to Accelerate Global Growth and Power Productive Partnerships
The MarTech Health Check – Big Gap Between Ambition and Reality Unveiled
New research from Initials Labs reveals strengths and weaknesses of MarTech implementation across sectors
Launching today, new research conducted by independent creative agency Initials’ technology and innovation unit LABS looks at how companies are approaching, developing and deploying MarTech. In order to explore why investment in MarTech frequently generates results that fall short of expectations, Initials surveyed 150 senior marketers on the issue. The research sought to pinpoint the root causes of the […]
Force24 acquires tech pioneered by former Ogilvy social head
Marketing automation platform Force24 has announced its acquisition of the social media innovation SoAmpli for an undisclosed sum, in what marks the company’s latest move to become the UK’s leading martech provider. SoAmpli is the brainchild of Maz Nadjm, who also founded one of the UK’s first social networks 2BMates and social agency Rareface, before […]
Impact announces opening of Singapore office to further extend global footprint
Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management, announces the opening of a Singapore office. With this new expansion, Impact further extends its global footprint in APAC; providing digital marketers from global Fortune 100 brands who operate there, as well as regional brands, access to a […]
Impact announces opening of Nordics office to further extend Global footprint
Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimisation, announces the opening of an office in Oslo, Norway. With this new expansion, Impact will now be present in Sweden, Denmark, Finland, Iceland and Norway; providing digital marketers from global Fortune 100 brands who operate there, […]
Data-driven decision-making is the key to business advancement
Delivering more efficient, customer-first marketing has been the Holy Grail for many – if not all – brands in recent years. However, it’s often organisational changes that prove the first hurdle to overcome, more so than the investment or time-consuming nature of procuring a new martech stack to deliver. So, why do organisations need to […]
AudienceProject launches first individually-based addressable TV measurement
MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data. The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well […]
New Moore Stephens and WARC research estimates UK and US martech market worth $34.3bn a year
New research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools continues to rise. The survey released on September 12 by Moore Stephens, the top ten global accountancy firm, and WARC, the global authority on advertising and […]