In response to a youth obsessed culture, where women over 50 still feel increasingly invisible, L’Oreal Paris and British Vogue have partnered to launch “The Non-Issue” issue – a publication first, jointly-created by McCann London and McCann Paris to ensure that age should no longer be an issue. “The Non-Issue” issue, which will be included […]
A staggering 38% of British children refuse to sit down at the family dinner table, according to new data commissioned by Aldi, with over a quarter of UK parents blaming online gaming for this phenomenon. As a champion of bringing families together round the dinner table, Aldi is launching an online service to help parents […]
Getting a job straight out of uni can feel rather daunting, particularly in a competitive industry like advertising. This post-education crisis leaves one in three graduates “mismatched” to the jobs they find after leaving university, research by Universities UK suggests. So is it a wonder that fewer than half of quarterlifers feel optimistic about their futures, and most […]
Shredded Wheat is showing how 100% whole grain Shredded Wheat helps people get 100% from life in a television commercial launching today, the latest instalment of its “Life’s Better Shredded” brand platform. The commercial created by McCann London features a thrill-seeking father reliving the glory days of his youth. Filled with 100% whole grain Shredded […]
On Blue Monday, dubbed “the most depressing day of the year”, Help for Heroes is illuminating London landmarks to shed light on the stigma preventing veterans from accessing the support they need for mental health issues. At the centre of this new campaign created by McCann London and McCann Enterprise and Help For Heroes is […]
McCann London has promoted the creative directors behind its wave of stellar Xbox campaigns, Sanjiv Mistry and Jamie Mietz, to Executive Creative Directors of m:united//McCann London. Mistry and Mietz were among the first creative hires under McCann London’s Chief Creative Officers Rob Doubal and Laurence Thomson, and since leading the Microsoft business have helped position […]
McCann London has teamed up with BreezoMeter’s air quality data experts to raise awareness around London’s “silent killer” – it’s toxic air – by placing a roadside memorial in the capital’s pollution blackspots to highlight the startling 9,400 premature deaths associated with this public health issue. But this isn’t your typical roadside memorial. It features […]
With the view to smashing all bias and advocating true Diversity and Inclusion in the workplace, McCann London has teamed up with D&AD New Blood Shift and launched Kkaptionn: the comic book with no words. Featuring aliens, kissing cows and flame-throwing women, this wordless comic will be used by McCann to aid its application process […]
Wimbledon have commissioned an illustrated print series to celebrate 2018’s Championships. Created by McCann London, the ads will run on sites in and around the ground for the two-week duration of The Championships. Themed around the notion that ‘History is There to be Beaten’, the ads feature players from this year’s tournament rendered in a […]
The All England Lawn Tennis Club (AELTC) will welcome almost half a million visitors to 2018’s Championships by transporting them on a visual journey through the iconic tournament’s rich history as they make their way to the Grounds. This year’s “Arrivals” campaign, tells a series of inspiring and entertaining stories from its opening in 1877 […]