Wavemaker Retains £2m UK DWP Media Planning Business
Wavemaker Retains £2m UK DWP Media Planning Business
Sunlife Partners With Medialab Group
SunLife, the leading over 50s financial services company has appointed independent data marketing partnership, Medialab for its media planning and buying with immediate effect. SunLife who offer market leading life insurance, equity release and funeral plans, will collaborate with Medialab to create a data and insight planning partnership across offline and digital marketing investment and campaign attribution […]
Global Citizen appoints Havas Group Media as its AOR for media planning and buying
Global Citizen, the international advocacy platform committed to defeating extreme poverty by 2030, has tapped Havas Media Group as its media agency of record. In addition to planning and buying duties, Havas Media will advise the organisation on establishing effective brand and media partnerships and will enhance those partnerships through better measurement. Havas Media will […]
The Electoral Commission tasks MSQ Partners to handle its creative and media planning account
MSQ Partners has been appointed by The Electoral Commission to handle its creative and media planning account after a competitive four-way pitch. Stack and The Gate, MSQ Partners’ two leading communications agencies, will work in partnership to deliver on and offline advertising and social campaigns, making use of MSQ Partners’ strong presence across the UK. […]
MEC retains SABMiller pan-regional media account
MEC has retained the £50m pan-European media planning and buying account for the brewery giant SABMiller following a competitive pitch. The agency fought off competition from undisclosed agencies in a four-way contest to retain the business in a pitch process managed by Ebiquity. MEC will continue to handle SABMiller’s account, which includes brands such as […]