Mindshare, part of WPP, has won the media planning and buying account for Yorkshire Building Society Group, following a successive run of new business wins. The account will be worth an estimated £6 million in billings to Mindshare’s business. The financial institution, headquartered in Bradford, appointed Mindshare with the aim of driving long-term business growth over the next 5 years and bringing to life its brand positioning as part of its communications planning. Mindshare’s newly launched DX tool played a crucial role […]
Mr B & Friends have completed work on a new brand identity and website for fast-growing regional broadband provider Truespeed. Based in the South West, Truespeed has charted an impressive course since 2016 having celebrated connecting its 2000th household earlier this year. The company provides full fibre connections to rural premises – 12 per cent […]
After a strong start to 2019, with both organic growth for clients such as easyGroup and the Economist, as well as new business wins for Investec and Viacom brands My5, Vidcon and MTVPlay, VCCP Media has strengthened its team with the hire of two new members to work across the business teams. Tess Hulme as […]
Babies are undoubtedly at their happiest when cradled constantly in the arms of their Mummy or Daddy. Unfortunately, some day-to-day activities don’t lend themselves to being carried out with a baby under one arm – cooking, for example. Which is precisely why Serviceplan Campaign has joined forces with HiPP to design the Onehand-Cookbook, containing healthy […]
Menswear retailer Jacamo has partnered with Sky to ‘Own Sporting Moments’ this summer. Maximising Sky’s unique position in world sport, the multi-platform campaign will link Jacamo to sporting moments through a series of TV ads and longer form content. The campaign, running from May to August, features famous sports personalities including England’s greatest ever bowler […]
Mindshare, part of WPP, and Sanofi, the global healthcare leader, have launched the UK’s first brand-led pollen alert on Amazon’s Alexa platform. In addition to being market-leading within the consumer health space, it is also the first voice-activated skill to use hyper-local data to notify users about high pollen counts in their postcode. It is […]
Ultimate Creative Communications has just launched the new Chester Zoo website, placing it firmly on the map alongside other leading attractions worldwide. Using Chester Zoo’s existing powerful brand, Ultimate have been able to showcase everything this world-leading zoo has to offer. Preventing extinction is the Zoo’s top priority and the website has a vital role […]
The Stroke Association, the UK’s leading charity dedicated to supporting people to rebuild their lives after stroke, is partnering with Channel 4 for its latest awareness campaign. Negotiated by Omnicom Media Group’s PHD Manchester and 4Sales in Manchester, the TV-led campaign will launch ahead of the charity’s Stroke Awareness Month in May to increase awareness […]
Wickes, the home improvement retailer, has launched its first ever digital out of home and radio roadblock campaign to capture the attention of consumers during the busiest period of the year for DIY. Devised by out-of-home (OOH) and location marketing specialist Posterscope, working with Carat, the highly targeted campaign kicks off with a digital out […]
Mindshare has been appointed as Treatwell’s group media partner across all markets, following a competitive pitch. The win comes less than a year after Grow@Mindshare was appointed to handle Treatwell’s largest ever TV and VoD campaign in the UK in May 2018. The pitch was called by Treatwell in January, as the brand looked to consolidate both AV and Out-of-Home […]
