Ultimate Creative Communications has just launched the new Chester Zoo website, placing it firmly on the map alongside other leading attractions worldwide. Using Chester Zoo’s existing powerful brand, Ultimate have been able to showcase everything this world-leading zoo has to offer. Preventing extinction is the Zoo’s top priority and the website has a vital role […]
The Stroke Association, the UK’s leading charity dedicated to supporting people to rebuild their lives after stroke, is partnering with Channel 4 for its latest awareness campaign. Negotiated by Omnicom Media Group’s PHD Manchester and 4Sales in Manchester, the TV-led campaign will launch ahead of the charity’s Stroke Awareness Month in May to increase awareness […]
Wickes, the home improvement retailer, has launched its first ever digital out of home and radio roadblock campaign to capture the attention of consumers during the busiest period of the year for DIY. Devised by out-of-home (OOH) and location marketing specialist Posterscope, working with Carat, the highly targeted campaign kicks off with a digital out […]
Mindshare has been appointed as Treatwell’s group media partner across all markets, following a competitive pitch. The win comes less than a year after Grow@Mindshare was appointed to handle Treatwell’s largest ever TV and VoD campaign in the UK in May 2018. The pitch was called by Treatwell in January, as the brand looked to consolidate both AV and Out-of-Home […]
The Guardian, in partnership with in-house creative agency OLIVER, has launched new advertising creatives to support daily news podcast, Today in Focus. Appearing on London Underground tube panels from April 8 and running for two weeks, the bespoke design was specially created with podcasting listening and commuting in mind. The adverts feature transcripts of audio […]
VIOOH, the global marketplace for out of home (OOH) trading, releases the results of its research project looking into the future of digital OOH (DOOH). It’s a great story to tell – advertising’s oldest medium is becoming its most exciting new channel. In an era dominated by digital and shaped by technology, OOH is transforming […]
After a successful proof of concept last year, Sky Media and TVbeat, have agreed a long-term partnership, to streamline all TV ad data. This will allow Sky Media to report and forecast aggregated cross platform inventory as well as optimise and enhance the planning and ad serving process seamlessly in one solution. “TVbeat has impressed us […]
Home improvement and garden retailer Homebase has appointed Havas Media to oversee its media planning and buying business. Havas Media will now partner with Homebase to develop a new approach to media planning and buying, combining brand and performance across on and offline channels to deliver against key business objectives, including increasing market share and […]
Channel 4 announced a new commercial deal for Made in Chelsea in 2019 including sponsorship from Sensodyne UK and a brand partnership with online fashion retailer, Never Fully Dressed. The sponsorship deal with Sensodyne, a GlaxoSmithKline Healthcare (UK) brand, was secured between 4Sales and Publicis Media Agency. It will run across all series in 2019 as […]
Nicola Marsh, Managing Director of Mediacom Manchester, has been selected as the new Chair of Manchester’s NABS hub. NABS is the support organisation for people working in advertising and the media. With a strong emphasis on improving wellbeing, it offers a range of professional development services free of charge for people at all levels in […]