Kinetic, the UK’s leading Out-of-Home media agency, and WPP media agency Wavemaker, have partnered with L’Oréal to launch YSL Beauty’s bold new fragrance, Libre, with a captivating immersive campaign. The launch is the biggest for the beauty brand since it released its best-selling perfume Black Opium in 2013. Passers-by will be able to indulge in […]
London design studio Charlie Smith Design launched a new website for The Peep, its online platform that celebrates the creative industry. The Peep is an online community for creatives from a wide range of disciplines to showcase their work. What began as a bi-monthly newsletter has now grown into a fully-fledged online magazine showing the […]
Leading European rugby union Championship, the Guinness PRO14, has appointed digital agency, Delete, as its partner to deliver a new fan-focused web platform. Delete emerged as the leading agency after a competitive tender process, and will now begin work on the new platform to showcase PRO14 Rugby as the best rugby competition in the world. […]
TripAdvisor, the world’s largest travel platform, announced the appointment of Havas Media as its global media buying agency of record. The new integrated marketing partnership will capitalize on Havas’ position within Vivendi, the parent company of Universal Music Group, among others. By leveraging its relationship with Vivendi – a media, content and entertainment leader […]
ESI Media announced the winner of its Be London’s Headline competition that pitted media and creative agencies against each other to design the most creative cover wrap for The Evening Standard. The winning design by creative agency FCB Inferno on behalf of its client, paint brand Valspar, will wrap today’s edition of The Evening Standard. The prize […]
British brand Reiss announces a partnership with London’s world-famous advertising space Piccadilly Lights to launch its Autumn/Winter ’19 advertising campaign, following very strong sales for the first half of the year. For the 26 weeks to 3 August 2019, total group sales grew by +23.7% to £102.9m (2018: 83.2m) and like for like sales in […]
Kia Motors (UK) Limited and Sky Media launches a new campaign to raise awareness of Kia’s electric car credentials, presented solely by kids. The six week campaign will see an all-child cast explore the benefits of electric cars in a three-minute film, asking all the questions adults are too afraid to. The content will be […]
Premium out-of-home media owner Ocean Outdoor has extended its premium London portfolio with the launch of Kensington’s first full motion, large format digital screen. The landscape screen, which measures 5.5 metres wide by two metres high, is located above the exit to Kensington Arcade and faces High Street Kensington tube station which has an annual […]
Publicis Groupe’s Starcom and Epsilon have been awarded the global media assignment for Novartis. The assignment, which covers media planning, buying, data and analytics, includes 60 markets globally and is effective January 1, 2020. As one of the world’s leading global medicines company, Novartis is aggressively reimagining medicine to improve and extend people’s lives. Leveraging science-based […]
Premium digital out-of-home (DOOH) media operator Ocean Outdoor has secured a new partnership with ITV Sport to broadcast highlights and live England games from the Rugby World Cup 2019 as it happens in Japan. Under the terms of the deal, highlights will be carried across multiple large format digital screens in six UK cities, giving sports fans and […]