69% of digital media will be programmatic in 2020
Programmatic adspend to exceed US$100bn for the first time in 2019
While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth Brands need to develop new targeting techniques using first-party data and customer data platforms in response to the ongoing death of the cookieUK-specific: We forecast continued […]
The #ItsOurTime campaign is calling on the UK’s advertising agencies to get their clients involved in boosting voter registration levels ahead of the 12 December general election. #ItsOurTime is a politically neutral campaign that is unleashing the firepower of the creative industries to get two million climate-concerned young people to register to vote by the […]
The new device features more precise geotargeting capabilities, increased screen resolution, and integrated smart city data sensors to elevate out-of-home media
Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the next generation of its display technology. These new screens offer the highest resolution of any digital out-of-home (DOOH) display on the market. With social good in mind, Firefly’s screen design also integrates smart city […]
The Times and The Sunday Times have turned Westminster Station into a jungle. It marks the beginning of their second Politics. Tamed. campaign, which portrayed politicians as animals in a Westminster zoo. Now, the animals have broken free from their benches and nature has taken over, as they roam the jungle and take hold of […]
Radiocentre is launching a campaign parodying the marketing hype used by companies such as Apple and Samsung for new technology launches to show that radio is the medium that advertisers should look to for the future. The campaign will also be on social media and on industry news websites and ends with the call to […]
INNOCEAN Worldwide appoints Havas Media Group as the media agency for Hyundai and Kia in Europe. The selection was a result of a competitive review led by INNOCEAN, the global lead agency of the two car manufacturers. The process was handled by INNOCEAN Worldwide in Korea together with its European Regional Headquarter INNOCEAN Worldwide Europe. […]
Mindshare, part of WPP, has been selected as online car buying platform, carwow’s, UK media partner. The appointment follows a competitive two-month pitch process involving five agencies. The account will be handled by Grow, a specialist division of Mindshare dedicated to working with businesses of the future – high-growth and category innovators, such as carwow. […]
HERE Technologies, a global leader in mapping and location platform services, has appointed Digitas, The Connected Marketing Agency, as its global media agency. HERE awarded Digitas the account after a competitive pitch against numerous other media agencies. A core team based in the UK will lead the account across key markets globally. The account […]
Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]
Online photo printing company, Photobox, has appointed eight&four as a creative and media agency to its select roster of agency partners. The agency has been appointed to support on creative and media strategy, video and digital asset production and media planning and buying in order to reach new audiences for Photobox. eight&four’s immediate remit is […]
