We Are Experience (WAE) has been acquired by Globant. SI Partners advised the shareholders of WAE on the cross-border deal, identifying Globant as a suitable acquirer and negotiating the terms of the deal. The deal, Globant’s first UK acquisition, brings together WAE’s leading service design talent and Globant’s focus on creating digital journeys. Globant is […]
M&C Saatchi Group, through LIDA (their CRM and direct marketing agency), has acquired a majority stake in MCD Partners, a digital customer experience agency. The US offering will be led by MCD Partners co-founders Ian Magnani, John Caruso, and Wasim Choudhury. LIDA, based out of London, will continue to be led by Matthew Heath, Chairman […]
BBDO Worldwide, a division of Omnicom Group Inc. announced that it has acquired a majority stake in Wednesday Agency Group, a leading creative agency focused on fashion and luxury lifestyle brands. Wednesday Agency Group delivers fully integrated campaigns, content strategy, digital design and branding, and production for some of the world’s best recognized brands in […]
WPP’s GroupM, the world’s leading global media investment group, announces the addition of The Exchange Lab and its proprietary programmatic marketing technology, Proteus, to its portfolio by acquisition of the company. The Exchange Lab will become a core component of Connect, part of GroupM, to expand its multi-platform (meta-DSP) approach. The Exchange Lab is a […]
Ad platform Blippar, which delivers AR content and experiences triggered by real-world objects and tags, has acquired augmented reality firm Binocular, which creates AR applications and specialises in virtual try-on technology. Binocular came to the world’s attention last year when it won the Cannes Lions Bronze award for best use of technology for its work […]
Madison Media is India’s only major Advertising player that is still Independent. Economic Times India reports that Madison’s owner – Sam Balsara might be negotiating a sale with either WPP or Dentsu. Madison Media is today the largest independent media agency in the Indian marketing communications space, with 11.2% market share, handling advertising volumes worth $630 million, according to 2011 […]