Help for Heroes’ miniature model installation illustrates huge number of wounded UK veterans
In a new campaign, co-created by McCann, Help for Heroes unveils 40,000 Strong, a striking installation made up of a 40,000 model force of wounded veterans, at Manchester’s Arndale Centre. The exhibition and online campaign, produced in collaboration with Facebook as part of Campaign’s Hack 50 initiative, powerfully brings to life a newly-released statistic that 40,000 people have […]