Cadbury has revealed a new campaign to support the return of its Match & Win promotion, featuring football superstar Thierry Henry. The initiative was developed in partnership with creative agency ELVIS. Now in its third year, Match & Win is Cadbury’s biggest on-pack activation, with more than 170 million branded packs in market. As part […]
Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]
Paco Rabanne fragrances will set a category precedent with the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the nation over the Christmas period. A golden feast for all the senses, the PUIG owned fragrance house will open its festive doors with a multi-sensory Christmas Market experience, offering […]
NARS Cosmetics has taken a customised Airstream trailer on the road this summer to bring the newest additions to its Orgasm blush collection to beauty fans at iconic retail destinations across Europe. The NARS Orgasm Tour features a stunning pink Airstream trailer, designed with input from the brand’s founder and creative director François Nars himself. […]
Commuters in London were given the chance to be President for the day and take their seat in a replica Oval Office, to celebrate the summer’s most talked-about book, The President Is Missing. The team at Century, Penguin Random House, and MKTG invited London commuters into a different kind of office this week, to celebrate […]
Marketers and industry professionals are predicting growth in sponsorship revenues in 2018 as the market diversifies into new areas such eSports and e-gaming and attracts new investment, according to a report published by MKTG in association with Think! Sponsorship and the European Sponsorship Association. The report reveals an increasing confidence from sponsorship professionals that the […]
Global athletic footwear and apparel company Reebok has appointed MKTG to stage a hard-hitting experience in partnership with Sports Direct in London on March 15, to promote its association with the UFC and its UFC Fight Night Collection. Ahead of the UFC Fight Night event at London’s O2 on March 17, Reebok is inviting aspirational […]
Marketers believe that sponsorship is now a vital ingredient in the marketing mix, achieving multiple objectives such as shifting brand perception and consideration, and playing an increasingly important role in employee engagement, according to a report published by MKTG in association with the European Sponsorship Association. Frontier 2017 is a based on a survey of over 200 sponsorship […]