Ashton Kutcher & Motorola put people’s smartphone addiction to the test

Ashton Kutcher & Motorola put people’s smartphone addiction to the test

Motorola teamed up with actor-turned-startup investor Ashton Kutcher in this new commercial that aims to illustrate people’s dependency on their smartphones. Participants were invited to sit alone in a square cubicle facing a large mirror, with their hands placed on a transparent tabletop. Their mobile phone was left on the table, placed between their hands, […]

Motorola readies ‘unorthodox marketing’ for Moto X launch

Motorola readies ‘unorthodox marketing’ for Moto X launch

Motorola is readying an “unorthodox approach to marketing” to back the European launch of its forthcoming flagship smartphone the Moto X as it looks to build on the sales success of its predecessor the Moto G. The stand-out feature of the Moto X smartphone, on sale in the UK from 1 February, is its touchless […]