Dan Brown’s long-awaited eighth book, The Secret of Secrets, is getting a marketing boost for the holidays with the help of creative agency Nail Communications. While the book is a thriller full of intrigue, mysteries, and action, Nail leaned into humor to convey the uniquely absorbing experience of reading a Dan Brown novel. “Brown’s books […]
The newest campaign for long-term client Navigant Credit Union from Nail Communications uses humor to challenge people who stick with their banks despite being unhappy with them. With Navigant suggesting that ‘You Deserve Better’, according to Nail Creative Partner, Brian Gross. Gross explains, “On average, a person’s relationship with their bank lasts 17 years. But […]
Looking to recruit physicians and attract new patients in an increasingly competitive healthcare space, Lifespan turned to Nail Communications to help them transition to a new name and brand: Brown University Health. The name change reflects a deeper alignment with Brown University and its highly respected medical school, and visibly signals a shared commitment to […]
Nail Communication’s new campaign for the R.I. Lottery attempts to reinvent an underutilized advertising medium – gas pump videos. Enter The Lady in the Gas Pump (TLITGP), the star of six witty, self-referential spots designed to run exclusively at gas pumps. “Nail came to us and said, ‘Gas stations are a popular place to pick up lottery […]
Nail Communications has grown their project management practice with the appointment of Angela McCarten, according to Partner Jeremy Crisp of the award-winning creative agency. As Senior Project Manager, McCarten will oversee the agency’s team of project managers and provide strategic direction for project resourcing. “At Nail, we’re continuing to evolve our processes to enhance both […]
When Natural Balance® Pet Foods, Inc. approached Nail Communications to help them re-launch their brand, Nail noticed something unusual about them: they make their dog food for dogs. And their cat food for cats. This may not seem odd, but Nail observed that the pet food category had become a marketing battleground —leveraging trendy diet […]
Nail Communications, an award-winning creative agency, has expanded their team with Cameron McCormack as film Producer and Director, according to Partner Brian Gross. McCormack will be working on the Lifespan, IGT, and Preservation Society of Newport accounts, among others, in addition to helping shape key marketing initiatives and leading the film production practice at the […]
NAIL Expands Content Strategy Practice With The Addition Of Iman Richards
NAIL Welcomes Rebecca Webber As Business Growth Director
NAIL Communications Names Jeanette Palmer And Lizzi Weinberg Partners