Nationwide is continuing its ‘Good Way to Bank’ commitment as its latest TV advert, delivered by NCA, shows how customers are put first when it comes to getting the most out of their savings. It is the latest move by Britain’s biggest building society that challenges the shareholder-owned banks by demonstrating its difference as a member-owned […]
Both brands commit to CAN’s manifestos on ethical business practices to retain membership
The Conscious Advertising Network (CAN) today announced the signing up of two new members – Nationwide Building Society and innocent. Launched in 2019, CAN is a UK-based voluntary coalition of over 150 organisations, which share a vision to ensure industry ethics catch up with the technology of modern advertising. Both brands have committed to CAN’s […]
New advertising campaign looks to the future and people’s plans post-lockdown. Aims to build on savings momentum Nationwide encouraged through Payday Saveday. Forms part of Society’s ‘Voices’ campaign; runs across both TV and newspapers.
Nationwide Building Society is this week launching a new widespread advertising campaign to encourage people to think about their plans for the future and saving for them. The campaign, which will cover a variety of advertising channels, aims to build on the savings momentum that has developed as people across the country use the Covid-19 […]
• Nationwide Building Society’s latest TV adverts to launch this week • Films showcase artists answering the question ‘What would you like to say to yourself in six months’ time?’ • Adverts highlight where to find information about the support Society is providing to members financially impacted by coronavirus • Latest adverts form part of Society’s wider ‘Voices Nationwide’ advertising campaign
Nationwide Building Society is this week launching a new series of TV adverts to showcase different real-life voices and stories of how people are coping with life during lockdown as well as sharing their thoughts and feeling of what life may be like for them post-pandemic. The new ‘Voices Nationwide’ adverts also highlight where to […]
On Friday, saw the launch of Nationwide’s new advertising campaign promoting its new ISA prize draw, which gives savers the chance to win up to £20,000 – the current annual ISA allowance. This forms part of the Society’s wider efforts to get the nation saving again. The draw is open to new and existing members and, […]
Nationwide is today, Monday 6th January, launching a new widespread advertising campaign aimed at highlighting the Society’s suite of mortgage products available to support those in and approaching retirement. In 2019, Nationwide launched a new suite of three Later Life mortgage products coupled with dedicated advice for those aged 55 and above. In doing so, it was […]
In response to a savings crisis in the UK where more than 11 million people have less than £100 in savings, Nationwide last month launched ‘Payday Saveday’. The widespread advertising campaign, which was developed in collaboration with VCCP, is aimed at people who are not currently putting any money away to start saving something, no […]
June 6 marks the 75th anniversary of the D-Day landings. And yet there is still no permanent British memorial to honour the thousands of soldiers under British command who laid down their lives for our freedom. That’s what the Normandy Memorial Trust (NMT) is trying to change. Nationwide has decided to support their cause by […]
Following on from the primetime ad break on Channel 4 on September 7, Nationwide, will be joining forces with commercial radio brands, LBC and Heart to continue the #TogetherAgainstHate campaign. Created by Wavemaker, this latest part of the campaign will involve three weeks of activity on LBC and Heart starting September 10. Throughout this […]
Nationwide launched the next film as part of their Voices campaign with this latest TV spot, “The Birth of the Building Society”. Telling the true story of how building societies came to be, it’s a compelling account of the very beginnings of the social movement that started in 1775. The poem shows us what […]