Nationwide launches Later Life Mortgages advertising campaign

Nationwide launches Later Life Mortgages advertising campaign

Nationwide is today, Monday 6th January, launching a new widespread advertising campaign aimed at highlighting the Society’s suite of mortgage products available to support those in and approaching retirement.  In 2019, Nationwide launched a new suite of three Later Life mortgage products coupled with dedicated advice for those aged 55 and above. In doing so, it was […]

Nationwide’s Pay Day Save Day targets potential savers with other banks in new OOH campaign

Nationwide’s Pay Day Save Day targets potential savers with other banks in new OOH campaign

In response to a savings crisis in the UK where more than 11 million people have less than £100 in savings, Nationwide last month launched ‘Payday Saveday’. The widespread advertising campaign, which was developed in collaboration with VCCP, is aimed at people who are not currently putting any money away to start saving something, no […]

Nationwide teams with LBC and Heart to continue stand against online hate

Nationwide teams with LBC and Heart to continue stand against online hate

 Following on from the primetime ad break on Channel 4 on September 7, Nationwide, will be joining forces with commercial radio brands, LBC and Heart to continue the #TogetherAgainstHate campaign. Created by Wavemaker, this latest part of the campaign will involve three weeks of activity on LBC and Heart starting September 10. Throughout this […]

Nationwide looks to its origins in a new spot by VCCP

Nationwide looks to its origins in a new spot by VCCP

Nationwide returns to the very beginning with the latest TV spot, “Mortgage Number One”. Telling the true story of everyday people Alfred and Elizabeth Idle, the first to ever get a Nationwide mortgage in 1884, a time where it was difficult for those not part of the gentlemen classes to gain a mortgage. It sets […]

Lidl Launches First Ever Nationwide TV Campaign

Lidl Launches First Ever Nationwide TV Campaign

Lidl is launching its first ever TV ad campaign, to promote its premium own brand range, Deluxe, in the run-up to Christmas. The ads will debut October 31 across all the major TV channels and vary in length from 10 to 30 seconds. They show close-up shots of products in Lidl’s Deluxe range, including mulled […]