We Are Pi debut the trailer for “Crois Pas Qu’on Dort” (“Don’t Think We’re Sleeping” in English), an inspiring and unique feature-length story of three young French athletes in the lead-up to the Paris 2024 Olympics and Paralympics. The 90-minute French language film, which was developed and produced by We Are Pi with the support […]
Cinematic new spot for Nike Winter Clothes Collection celebrates innovation in warmth from Wieden+Kennedy and HAMLET Today, Nike in China launched a new awareness campaign to highlight the “More Than Warmth” benefits of their winter jackets. Created by Wieden+Kennedy Shanghai and directed by Henry Scholfield through international production studio HAMLET, the 60” cinematic spot is […]
Helping sneaker lovers make their mark
Air Max, a cornerstone of the Nike shoe lineup has been amassing a cult following since 1987. This year in a world first for Nik, AKQA helped Nike Japan give people the opportunity to participate in the creation process of this fan favorite. Nike Japan released a collaborative ‘zine’ called Create with Air Max allowing sneaker […]
• As the colder weather sets in, exercise levels drop, only recovering for New Year's resolutions • Shopping takes over but we need to keep moving. To ensure no-one misses out for themselves or their loved ones this year, Nike is dropping its seasonal activation, GIVE SPORT with unique offers and rewards for the whole holiday period • Nike continues to transform the retail experience, so you can shop seamlessly with the introduction of Nike Fit and Nike App at Retail in selected Nike stores • New shopping capabilities launch in the Nike Training Club and Nike Run Club apps, so shopping doesn't take time away from sport
Nike is encouraging everyone not to forget their sports routine as the colder weather sets in. Rather than waiting for New Year’s resolutions to get back on track, Nike is providing some much-needed motivation to keep moving during winter – GIVE SPORT – a whole holiday season full of rewards – and added bonuses if […]
Nike has launched ‘The birthplace of dreams’, a film that celebrates the life of decorated South African athlete, Caster Semenya. ‘The birthplace of dreams’ charts Caster’s journey from her hometown in Limpopo to professional athlete to running coach. For over a decade, Caster has broken records, set records and in doing so inspired the next […]
Beloved Broad City alum Ilana Glazer hits the streets with a spirited slice of humor in the new Nike Joyride campaign. Produced by Caviar and directed by Marielle Heller, the series of three spots were created by New York and Portland-based agency Megs and Shamus, and highlight the shoe’s unique benefits through the eyes of reluctant runner, Ilana […]
Creative agency Gretel reveals the strategy and design behind its rebrand of Nike ID as Nike By You, giving consumers the chance to co-create their own sportswear with the iconic label. This work by Gretel positions Nike for a future where technology is increasingly making bespoke sportswear accessible to all, and where consumers expect to […]
The Yard Creative (TYC) have embarked on a journey with NIKE to formulate a reaction to the shift in attitudes to trainers as a fashion item. With a particular spotlight on the female marketplace and the ‘style editor’ shopper. Working with OFFICE shoes as the test bed for the project due to its strong connection […]
What are the favourite brands of under 30s audiences? Not what you’d expect… Much is said about how this audience are obsessed with social media. They carefully curate their personal brands, meticulously retouching their selfies and wearing the right gear at all times. It’d be easy to consider this audience as preening, as being totally […]
“Believe in something. Even if it means sacrificing everything.” Nike is backing former NFL quarterback Colin Kaepernick, the American footballer who famously began ‘taking a knee’ during the US anthem in order to protest police violence against African Americans and racial injustice. On September 3, Kaepernick tweeted out a monochrome image of himself bearing […]