OLIVER Group, the in-house agency specialist, has been appointed to handle the creative offering for O2 Czech Republic. The win is accompanied by the hire of O2 creative firepower, Milan Semelak, to drive OLIVER Group’s ambitious growth plans within Central Europe. OLIVER will take overall responsibility of O2 Czech Republic’s existing in-house creative team, including […]
Mobile network EE continues to be the best overall operator in the UK – but rival operators are closing the gap, according to a new RootMetrics study. The report, published today, examined how the four major operators – EE, Three, O2 and Vodafone – fared in reliability, network speeds and performance across data, calls and […]
O2’s marketing director Nina Bibby says she wants to create a “movement” with the activity and be seen as the brand powering the support for England’s Rugby team during the World Cup. The goal to be seen as the brand helping England to success at the Rugby World Cup began in earnest earlier this year […]
Google, O2 and Vodafone are the first brands to advertise on a new Manchester City Council-backed ad platform that lets advertisers target specific outdoor audiences by location and trade outdoor media in real-time. The three brand campaigns are poised to go live on 4 November, and are set to run over the course of next […]
The launch of BT Sport on August 1 will be backed by major advertisers keen to tap into the consumer interest around how its content will match up to Sky Sports. Brands including Adidas, Barclays, Microsoft, O2, KFC, Ladbrokes and Carling will be among the advertisers appearing in the commercial breaks when BT Sport’s two […]