Fevicol, the largest selling brand of adhesives in India, has rolled out a new ‘Govinda’ themed TVC based on ‘dahi-handi’ celebrations to reinforce universal bonding that Fevicol has come to stand for. Conceived and developed by Ogilvy & Mather, the TVC highlights how a strong bond and teamwork are central to forming the several-storey high […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/OM-Mumbai_Rajasthan1.mp4[/KGVID] When we think of Rajasthan, the images that come to mind are forts, palaces, kings, queens, sand dunes, and deserts. The brief from the client was to change this perception: Rajasthan is much more than just these. The challenge was to attract youth, to make Rajasthan the coolest destination for adventure seekers […]
Hot Wheels have launched a new 'Don't Drink and Drive' campaign after seeing shocking results of their latest consumer survey.
Ogilvy & Mather Mumbai studied the views and opinions of drinkers and from their discussions drew an insight – almost every drinker believes that it is absolutely safe to drive after a drink or even two drinks. The medical reality though is that even a single drink can impair the senses of the driver and […]