At Money20/20 Las Vegas, Elliptic, the global leader in digital asset decisioning, partnered with marketing consultancy Rival to launch “Lost Wallets,” an activation designed to drive awareness and engagement in a dense fintech conference environment. The idea centered on placing hundreds of branded wallets in high-traffic areas around the conference, including the entrance to the official luncheon and adjacent public spaces within the venue. […]
HOKA®, favoured by runners the world over, for its gear that lets moving go beyond performance, unveiled a striking, UV-responsive mural on Great Eastern Street, Shoreditch, in East London to mark the latest chapter of its global “TOGETHER WE FLY HIGHER” campaign. Created in partnership with its digital agency Jellyfish, OOH specialists Billups, and the […]
Pot Noodle’s infamous ‘slurp’ is back in a new tongue in cheek campaign that reaffirms the ‘King of Snacks’ brand platform, ‘Nothing Satisfies Like Pot Noodle’. Created with adam&eve\TBWA, the new work builds on the brand’s award-winning 2024 campaign, which originally featured an epic 12-second slurp before being re-edited with softer sounds following a widespread […]
AXA UK, in partnership with Leo UK, has launched “What they say. What we hear”, an awareness campaign designed to highlight the hidden nature of domestic abuse, focusing particularly on the everyday phrases that conceal financial abuse in relationships. The aim is to help people better recognise the warning signs of this often misunderstood form […]
In December Lee Kum Kee created The House of Noodles as part of its multi-channel marketing campaign to launch its new noodle range, which hit UK shelves this winter, offering consumers an authentic taste and premium handmade-style texture. The House of Noodles opened for one weekend only on Saturday 13 and Sunday 14 December, delivering a creative 360° multi-sensory experience. With 20,000 […]
Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. This step enables international advertisers and media agencies to include Jet Line’s inventory in programmatic DOOH campaigns planned across multiple markets. The MORE network consists of over 600 digital screens located across […]
British Heart Foundation (BHF) has launched “In Living Memory” with Saatchi & Saatchi, an integrated campaign marking the charity’s 65th anniversary by celebrating 65 survivors of cardiovascular disease whose lives have been saved by critical BHF-funded research. 65 commemorative benches – which will remain in situ for at least five years – will be installed […]
Creative agency Joint has launched its first campaign for Pilgrim’s Europe, unveiling a new out-of-home and social campaign for Richmond’s latest product innovation, Veggie Tasty. Joint was briefed to drive awareness and trial of Veggie Tasty, which landed in supermarkets late December. Amid growing demand for more natural vegetable-based products, the campaign aims to position […]
Created by Cloudfactory to promote the dating app’s UK launch, ‘Love Is Worth The Leap’ turns the emotional jump from digital to face-to-face dating into a cinematic moment In our digital era, people crave real connection, but most dating apps keep us hiding behind screens instead of meeting in real life. Though endless swiping and […]
Cheil and the Jeju Institute of Korean Medicine have launched a safety system based on the traditional community culture of “haenyeo”, women free-divers in the South Korean province of Jeju. The haenyeo dive dozens of times a day up to 20 meters deep to harvest seafood, relying solely on their own bodies without any modern […]
