Creative agency Humanaut was tapped to create the first national out-of-home campaign for The League, the newest addition to the Match Group portfolio. The League, a premium dating app devoted to creating power couples from its curated community of singles seeking equally ambitious and driven partners, doesn’t believe in settling. The pitch? “Be a Goaldigger.” The campaign’s bold designs and […]
TikTok dominates London’s OOH landscape with a unique cut through campaign to promote its new tie-up with the 40th edition of the British Phonographic Industry's annual pop music awards
Last night TikTok, the leading destination for short-form mobile video, activated a live-stream of the BRIT Awards red carpet to Piccadilly Lights, Europe’s largest digital OOH screen which dominates London’s skyline. The live stream took place at 5.30pm and brought the buzz of the red carpet to the heart of the West End to deliver […]
Iconic footwear brand Dr. Martens has launched the next iteration of its Tough as You campaign for SS20, which aims to show how Dr. Martens’ rebellious past continues to influence and empower the next generation of freethinkers 60 years on. Rooted in the understanding that putting on a pair of Dr. Martens makes the wearer […]
Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, […]
Mars Wrigley brand Maltesers is supporting the return of its Maltesers Bunny variant with a new campaign featuring an augmented reality partnership with Snapchat. The Maltesers Bunny 2020 Campaign, created by AMV BBDO, breaks ahead of the Easter period on 27th January and will run across Instagram, Facebook, Snapchat and on posters. AMV BBDO’s creative […]
Publicis Media’s bespoke client model Marriott 1 Media (M1M), has launched a new campaign for Marriott International using scented out of home and dynamic technology, tapping into moments when people are looking for escape from daily life. Kicking off today – Blue Monday – the day labelled as ‘the most depressing day of the year’, […]
This month, Havas reprises Durex’s Ladies, Let’s Lube campaign with a cheeky nod to everyone whose January is a bit drier than expected. The tactical press, social and OOH ad injects some double answers into the concept of Dry January, as the question ‘Dry Jan?’ is answered simply with a bottle of Durex Naturals Intimate […]
Integrated social promotion #GiveGROAGo uses automated Twitter coupons to offer student discount Co-op has used a highly targeted, dynamic digital out-of-home campaign using location data to drive demand for its new and exclusive, extensive plant-based range, GRO. GRO’s aim is to celebrate the diversity and deliciousness of plant-based food and the range is designed with […]