The Economist expands on brand TV with experiential activation at London Victoria Station

The Economist expands on brand TV with experiential activation at London Victoria Station

The Economist, a leading source of analysis on international business and world affairs, announced it will expand on its new ‘Never Stop Questioning’ TV commercials with the launch of a companion experiential activation at London Victoria station this week.  The experience will continue the guiding thought of The Economist’s new TV ads – the value of always […]

easyJet unveils world’s biggest Christmas lights show on a plane at London Luton Airport

easyJet unveils world’s biggest Christmas lights show on a plane at London Luton Airport

Hundreds of people at London Luton Airport were treated to a spectacular festive surprise, as they witnessed the world’s first Christmas light show to feature a 120ft aircraft. easyJet provided an A320 Airbus to airport ground staff who created the spectacular festive experience by wrapping the aircraft with Christmas lights.  The lightshow left the audience […]

Spotify Extends “Wrapped” with Dynamic Multi-Market DOOH Campaign

Spotify Extends “Wrapped” with Dynamic Multi-Market DOOH Campaign

Spotify has extended its popular end of year marketing campaign “Wrapped”, with a real-time digital OOH campaign. Premium users are invited to submit their personal Wrapped stats to be “Overshared” publicly in one of six major foot traffic hubs around the world: Times Square in New York City, Piccadilly Lights in London,Forum Des Halles in […]

Firefly launches as new way to connect cities, rideshare drivers & businesses via first of its kind smart city ad platform

Firefly launches as new way to connect cities, rideshare drivers & businesses via first of its kind smart city ad platform

 Firefly officially launched out of beta on December 6, with a new approach to spur business and revenue by connecting brands, rideshare drivers, and local city governments. The company, which operates a first of its kind network of “situationally aware” digital  smart screens mounted to existing rideshare vehicles, is already proving to be a […]

Swarovski spreads the sparkle this Christmas with a host of new experiential marketing activations

Swarovski spreads the sparkle this Christmas with a host of new experiential marketing activations

This Christmas Swarovski is spreading the sparkle and putting customer experience at the forefront of its marketing activations. Moving away from traditional advertising mediums Swarovski is placing the focus on experiential moments designed to engage and surprise, bringing Swarovski’s signature sparkle to the streets of London, Manchester, Glasgow and Birmingham. The experiential activations were developed […]

Citizen Watch UK and Limited Space launch media-first, real-time digital watch dial

Citizen Watch UK and Limited Space launch media-first, real-time digital watch dial

Limited Space, market leaders in retail and lifestyle destination media is collaborating with Citizen Watch UK to bring the market’s first real-time digital watch dial to life as part of Citizen’s Autumn / Winter advertising. The campaign features the ladies’ Citizen L Sunrise watch dial with live, animated hands that represent the exact time in […]

Tribal Worldwide London take over central London with iconic mural for Volkswagen Commercial Vehicles UK

Tribal Worldwide London take over central London with iconic mural for Volkswagen Commercial Vehicles UK

 2018 marks the 30th anniversary of the iconic Volkswagen California campervan. To commemorate this incredible milestone, Tribal Worldwide London and Volkswagen Commercial Vehicles UK has teamed up with artist Hixxy and Global Street Art (GSA), to create a mural in central London that celebrates the California’s rich heritage and spirit. Through Volkswagen’s Commercial Vehicles […]

Spotify unwraps weird listening habits for global end of year ad campaign

Spotify unwraps weird listening habits for global end of year ad campaign

Spotify have launched their year end ‘Wrapped’ marketing campaign. Launching November 28, the campaign will be live across OOH, digital and social in markets worldwide including Australia, Brazil, Canada, Colombia, Denmark, France, Germany, Indonesia, Mexico, Philippines, UK and US. And as its users have come to love and anticipate, they’re using playful creative to offer a […]

Crowd creates a dreamy OOH campaign for China Southern Airlines

Crowd creates a dreamy OOH campaign for China Southern Airlines

China Southern Airlines has launched an Out-of-Home (OOH) campaign with the help of an independent global creative agency Crowd. With services to 65 international destinations, CSA tasked Crowd to raise awareness on the new long-haul flights from London to Australia, New Zealand, and South East Asia. The advertising campaign was based on the 787 Dreamliner, China […]

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