Subway has launched a Teddy Bear Hunt Facebook game with Google Street View urging people to #WinLikeJanet in order to promote its new limited-edition Mango Chicken Sub. Created by McCann, the #WinLikeJanet game is based on the character in the brand’s new TV ad, which sees Janet struggling to get a good deal all her […]
Lloyds are executing the largest ever Out of Home interactive 6s campaign to inform consumers about the smart features they can add to their personal current account. The campaign, planned and bought by Kinetic in partnership with MEC, launched on the 26th November. The aim of the interactive element is to get people familiar with […]
and gives Oxford Street shoppers golden moment of fame In the second phase of Marmite’s unique dynamic Christmas lights on Oxford Street, Kinetic and its creative division Fuel have worked with Mindshare, Grand Visual, DDB and Clear Channel to deliver the first interactive digital bus shelter outside Selfridge’s to enable shoppers to interact directly with the festive […]
Denim brand Lee and Ogilvy & Mather Shanghai announced today the launch of a new 360 Degree campaign, “Free Your Night Side,†which celebrates the freedom to express oneself at night when wearing Lee’s Night Skins jeans. Produced by a 360 team in Shanghai from O&M Advertising, OgilvyOne, Ogilvy Public Relations and Neo@Ogilvy, the integrated […]